Job Description

Job Title: Campaign Marketing Manager
Job ID: 668529
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219

Description

Purpose:

The Campaign Marketing Manager is responsible for planning and executing integrated marketing campaigns that support one of UPMC Health Plan’s largest clients. Campaign managers collaborate with client contacts, colleagues within marketing & communications, health & productivity, third-party affiliates and other lines of business to oversee campaigns that meet goals and objectives. The campaign manager will develop a tactical plan based on the marketing strategy. They will develop campaigns focused on educating and engaging members on benefit plan designs, , health & wellness benefits, closing gaps in care, and the many resources,  tools and technologies offered by UPMC Health Plan. The primary responsibilities of this campaign manager will be focused on coordinating, executing and monitoring campaign planning, implementation, and evaluation processes. Campaign managers will engage with creative services and other channel managers for distribution.


Responsibilities:
  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field. 
  • Three to five years of marketing, marketing communications or public relations experience, preferable within an agency setting. 
  • Excellent verbal and written communication skills. 
  • Knowledge of healthcare market.
  • Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget. 
  • Proven experience and demonstrable results in execution and measuring marketing campaigns. 
  • Able to build consensus among various internal and works well as team member.
  • Self starter; able to work independently with minimal direction.
  • Online/social marketing knowledge a plus.
  • Demonstrated experience in handling multiple projects with competing deadlines is preferred.

Licensure, Certifications, and Clearances:
UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $22.60 to $39.11

Union Position: No

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