Job Description

Job Title: Campaign Marketing Manager
Job ID: 687954
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219

Description

The Campaign Marketing Manager is responsible for planning and executing integrated marketing campaigns that support sales goals, enhance member experience and satisfaction, and build brand recognition. Campaign managers will collaborate with colleagues within marketing & communications, health & productivity, third-party affiliates and other lines of business to oversee campaigns that meet goals and objectives. The campaign manager will develop a tactical plan based on the marketing strategy that attracts, educates, engages, and retains members. They will develop campaigns focused on member acquisition and engagement for UPMC Health Plan. The primary responsibilities of this campaign manager will be focused on coordinating, executing and monitoring campaign planning, implementation, and evaluation processes. Campaign managers will engage with creative services and other channel managers for distribution.


Responsibilities:
  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.
  • Creates and implements marketing strategies and integrated plans for a portfolio of products, programs and services in support of business goals. Develops plans based on knowledge of hte market segement including B2B, B2C, product and market segment business and competitive/market dynamics.
  • Designs detailed integrated implementation plans and timing for all tactics in marketing plans including measurable objectives, creative briefs, marketing messages/claims, campaign data specifications (test designs and measurements) and creative mandatories. Ensures channel integration in support of the marketing strategy; integrated suite of tactics could include direct marketing, advertising, community relations, digital and other channels. Utilize campaign management tools for planning, executing and measuring of campaigns.
  • Develops requests for primary and secondary market research providing research objectives. Utilizes insights gained through market and sales data: market/competitive research, database analysis, project performance to guide campaign strategies and tactics. Analyzes results of tactics and determine program effectiveness and next steps to advance business objectives.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Performance management responsibilities including mentoring and oversight of direct reports, guiding and executing campaigns - from strategy through post analysis, sharing business plans, providing regular feedback, monitoring performance, issuing performance evaluations, goal-setting and professional development.
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Responsible for integrated marketing plans including positioning and messaging for a line of business or portfolio of products and services to achieve business goals. Develops and specifies detailed requirements for multi-channel tactics including direct response, mass media, sales channel and event marketing. Analyzes and refines plans to continually optimize marketing deliverables. Includes B2B, B2C, lead generation, member engagement and retention.
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field. 
  • Three to five years of marketing, marketing communications or public relations experience, preferable within an agency setting. 
  • Excellent verbal and written communication skills. 
  • Knowledge of healthcare market.
  • Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget. 
  • Proven experience and demonstrable results in execution and measuring marketing campaigns. 
  • Able to build consensus among various internal and works well as team member.
  • Self starter; able to work independently with minimal direction.
  • Online/social marketing knowledge a plus.

Licensure, Certifications, and Clearances:
UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $22.60 to $39.11

Union Position: No

At UPMC, our shared goal is to create a cohesive, positive, experience for our employees, patients, health plan members, and community. If you too are driven by these values, you may be a great fit at UPMC!

QUALITY & SAFETY
DIGNITY & RESPECT
CARING & LISTENING
RESPONSIBILITY & INTEGRITY
EXCELLENCE & INNOVATION

UPMC provides a total rewards package that can help you achieve the goals you have for your career and your personal life. Whether you want to learn a new skill through a training course, reach personal health and wellness targets, become more involved in your community, or follow a career path that provides you with the right experience to be successful, UPMC can help you get to where you want to be.



Now more than ever, YOU can help us shape our communities and UPMC into a better place for everyone to work, study, play, and thrive.

Learn more about working here and check out our policies and recent updates.

Share:
Talent Network