COVID-19 Vaccination Information

Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit UPMC.com/coronavirus.

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   Current UPMC employees must apply in HR Direct

Product Owner - Salesforce Marketing Cloud (Remote)

  • Job ID: 481909828
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $37.20 to $62.96 / hour

Description

Are you a Digital Marketing professional interested in building a rewarding career? This is an excellent position for talented candidates who are enthusiastic about using their Salesforce skills to make a difference in the world of health care. Our fast-paced environment makes the UPMC Health Plan's Marketing Communications Department an exciting place to work for results-oriented and driven self-starters. Join our team today!

The Product Owner will support all components for Salesforce Marketing Cloud (SFMC) across UPMC Insurance Services Division lines of business. SFMC is used for prospecting, lead nurturing and customer acquisition and through the customer life cycle in education and engagement campaigns. This role will ensure proper utilization of all Salesforce Marketing Cloud components from Experience Manager, Content Studios, Datarama, Journey Builder, Advertising Studio, and connections to the CRM and other digital marketing platforms.

Responsibilities:

  • Collaborating with Marketing stakeholders to build business requirements for the SFMC instance and campaign builds.
  • Ensure full digital marketing utilization of SFMC.
  • Act as a decision-maker and liaison between marketing and IT and/or Salesforce resources to deliver campaign solutions for transactional communications, acquisition marketing and member engagement marketing.
  • Collaborate with channel experts and channel owners to ensure standards of excellence, robust tracking, and channel readiness are operational at all times.
  • Resolving errors within platform and interfacing with vendor resources and internal support resources.
  • Perform UAT and validate campaign components and configurations of elements within the SFMC instance.
  • Prepare and maintain use cases, user stories and roadmap for the SFMC instance.
  • Maintain and deliver backlog of continuous improvement uses of the tool.
  • Contributes to digital marketing strategy sessions based on existing and future use cases and works to operational strategic modalities that beat industry and internal benchmarks for digital KPIs including open rate, click-through rate, cost per lead and more.
  • Ensure SFMC instance meets all regulatory and data privacy requirements.
  • Advocate for SFMC feature sets and functionalities and be SME on the latest offerings and best practices within the Salesforce ecosystem.
  • Gain a deep understanding of customer experience, and in partnership with business stakeholders, identify and fill product gaps and support the generation of new ideas that grow market share, improve customer experience and drive growth.

 

Qualifications

  • Bachelor's Degree in Marketing, Technology, or related.
  • 3-4 years of experience working in Salesforce Marketing Cloud.
  • 2-3 years of experience in digital experience platforms and content management systems.
  • Experience in program management and/or technical implementation a plus.
  • Salesforce Marketing Cloud Administration Certificate or Salesforce Marketing Cloud Product Owner Certificate.
  • Preferred: additional Salesforce Certificates (from Salesforce Trailhead).
  • Preferred experience working in Agile.
  • Fluent with Microsoft productivity products (Outlook, PowerPoint, OneDrive).
  • Preferred basic knowledge of HTML, Javascript, SQL, CSS.
     

Licensure, Certifications, and Clearances:

  • Act 34

 

UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct

Security Alert

We are aware of scams targeting UPMC and other large companies that involve individuals posing as employees to illegitimately conduct interviews and extend false employment offers and payments to gain access to candidates' personal information. Please note that UPMC will not communicate with candidates through third-party email services like Gmail or Yahoo. While some interviews may take place via a video conferencing service, UPMC Talent Acquisition will not conduct interviews via Skype or Google Hangouts. UPMC will never ask for or disburse funds during the recruitment process. If you are hired into a role with a sign-on bonus or similar incentive, funds will be paid to you by UPMC after your start date.

If you suspect you have been a victim of a fraudulent UPMC job offer, please report the attempt using this form.