Description

Purpose:
Under the general direction of the Vice President of Community Relations, identifies, plans and executes on-going marketing and communication programs and projects in support of CHPF mission and vision. Areas of responsibility include internal communications, strategic marketing, media/social media relations, marketing/communications, advertising, and graphic design. Partners with UPMC communication, marketing, and media relations leadership.

Responsibilities:

• Demonstrates leadership in working across departments with other colleagues to cultivate creativity and problem solving, achieve quality and efficiency, and promote teamwork in support of departmental and foundation goals.
• Demonstrates service-oriented behavior in interactions with clients and co-workers. Acts as a role model for service excellence toward patients, visitors, faculty, and staff.
• Serves as marketing communications consultant and advises leadership on marketing best practices.
• Provides oversight to marketing/communication function.
• Prepares annual operating and capital budgets and monitors and reports on variances monthly.
• Performs full spectrum of human resources management including performance and talent management, recruitment, on-boarding and employee development.
• Oversees the execution of media and social media strategies.
• Manages multi-faceted components of the marketing process, including supervision of internal staff, external marketing agencies or vendors and related staff associated with specific projects.
• Leads the development, implementation and execution of strategic marketing and communication plans, including budgets, client interaction, creative development and staff management
• Independently manages the research, writing, design and production of any printed materials, videos and visual materials, and websites, monitors project budgets, handles approvals and other client relations and takes responsibility for accuracy and effectiveness of information communicated.
• Develops methods to evaluate marketing communication projects based upon effectiveness and cost/benefit and documents results, regularly reporting on key metrics.
• Coordinates and collaborates with UPMC and CHP corporate clinical marketing initiatives as appropriate and/or proactively identify synergistic opportunities for increasing brand awareness for CHPF and increasing donors and revenue.
• Acts as a strategy, brand and reputation check-point for all marketing, advertising and communication materials.

Qualifications

Qualifications:

• Bachelor's degree in business, marketing, communications, or related field.
• Master's degree preferred.
• Seven (7) years? experience in marketing or communications.
• Supervisory experience required.
• Experience providing clients with marketing counsel required.
• Experience working in or with marketing agencies, particularly in a supervisory capacity, is required.
• Knowledge and/or experience in healthcare preferred.

Licensure, Certifications, and Clearances:

• Act 31 Child Abuse Reporting with renewal
• Act 33 with renewal
• Act 34 with renewal
• Act 73 FBI Clearance with renewal


• UPMC is an Equal Opportunity Employer/Disability/Veteran

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Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.