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UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

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Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit UPMC.com/coronavirus.

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Marketing Campaign Analyst

  • Job ID: 020033316
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $27.38 to $47.40 / hour

Description

UPMC Health Plan is seeking a full-time Marketing Campaign Analyst to support the Marketing and Communications Department within the UPMC Insurance Services Division!

The Marketing Campaign Analyst will work daylight hours, Monday through Friday. This role will be able to work primarily from home, but infrequent in-office days are required at the department's U.S. Steel Tower office in Downtown Pittsburgh. Details can be further discussed in interviews!

This role will work closely with a cross-functional team to develop and implement test designs for marketing and operations programs. In addition to providing general insight and recommendations, the Marketing Campaign Analyst works heavily with data management and marketing/campaign platforms, as well as with supporting campaign design and analysis.

The Marketing Campaign Analyst must use their knowledge and expert understanding of demand generation data derived from numerous sources to meet business objectives by applying expertise in marketing automation and other digital marketing platforms. This role will also work heavily day-to-day with SQL, Excel, Salesforce Marketing Cloud, and other project management tools.


Responsibilities:

  • Campaign Design and Strategy:
    • Consult with the Campaign managers to confirm and finalize marketing campaign requirements.
    • Determine data sources required to meet campaign specifications.
    • Translate marketing campaign requirements into campaign targeting/selection rules.
  • Campaign Results Analysis:
    • Support ad hoc campaign performance analyses with Marketing team.
    • Work with the Marketing team, Email team, and Print vendors to resolve any data issues.
    • Serve as Project Lead for building rules, taxonomy, standards, segments, campaigns, and hands-on user(s).
  • Campaign Build and Execution:
    • Finalize campaign requirements with Marketing team.
    • Receive, export, and QA any external data files.
    • Build campaigns in marketing platforms, such as Unica, Salesforce, Krux DMP; etc.
    • Execute campaign communications and quality-assure communications.
    • Troubleshoot any potential campaign issues.

 

Qualifications

  • Bachelor's Degree in Marketing, Mathematics, Statistics, Computer Science, or related disciplines.
  • 3 years of experience in database marketing, marketing analytics, data analysis, and/or data mining.
    • Master's Degree can be in lieu of 2 years of relevant experience.
  • Strong experience in understanding data structures and analyzing data from a business perspective.
  • Demonstrated experience working with campaign management applications.
    • E.g., Unica, Salesforce, data management platforms, email marketing platforms, etc.
  • Demonstrated experience working with SQL and with extracting and manipulating large datasets for analysis purposes.
  • Demonstrated Campaign management experience working with non-technical marketing professionals.
  • Ability to translate between the business and technical communities.
  • Strong communication and presentation skills.
  • High level of proficiency in Microsoft Excel.
  • Strong written communication and presentation skills.
  • Healthcare experience preferred, but not required.
  • Insurance experience preferred, but not required.


Licensure, Certifications, and Clearances:

  • Act 34


UPMC is an Equal Opportunity Employer/Disability/Veteran

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   Current UPMC employees must apply in HR Direct

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