COVID-19 Vaccination Information

Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit

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   Current UPMC employees must apply in HR Direct

Senior Manager, Digital Marketing

  • Job ID: 142929100
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Marketing
  • Department: Digital Marketing
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $40.97 to $69.42 / hour


UPMC Corporate Marketing is hiring a Senior Manager, Digital Marketing to join our team at the US Steel Tower in Downtown Pittsburgh! This position has the opportunity to work from home three days a week. 

This role is to be responsible for managing brand communications through digital channels, setting up, selling and executing a vision, from delivering stand alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. The Digital Marketing Manager will be responsible for delivering the digital brand objectives.

Do you have prior experience in digital marketing?  If so, this could be the next step in your career!  Apply today!



  • To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing.
  • To develop and execute solid plans to increase page views, unique visitors, dwell time and site `stickiness' to encourage repeat usage.
  • To be responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing.
  • To be responsible for identifying and prioritizing digital marketing objectives and projects, creating and communicating Marketing targets / briefs as well as, ensuring that they are delivered within budget and scope.
  • To develop and maintain strong relationships with colleagues and third party providers.
  • To be responsible for executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels.
  • To be responsible for improving the design, usability, content and conversion points of the company website and for the promotion and growth of the company's web properties.
  • To work with the Sr Leader to plan and implement all online marketing campaigns including digital campaign collateral
  • To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.



  • Bachelor in Marketing, Communication, Business or a related field Master degree Business preferred
  • Expertise in digital marketing three to five years online marketing experience (branding, affiliate, CRM) preferably with a premium brand within an international (retail) environment.
  • Experience in social media and related tools such as Radian6.
  • Solid understanding of web metrics and analytics tools such as Google Analytics or Omniture.
  • Ability to work from the high-level conceptual stage through tactical execution.
  • Creative thinker, always looking for new possibilities and innovative ideas.
  • Entrepreneurial mindset with strong business sense.
  • Excellent verbal and written skills.
  • Strong understanding of search engine optimization (SEO), content marketing, and information architecture.
  • Problem solving skills and analytical thinking abilities
  • Proficiency using tools to track and report on response rates, traffic and pick up
  • Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising
  • Experience of campaign management eg Google AdWords, AdMob, Email
  • A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential
  • Understanding of the principles of design for digital communications Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles, sell this vision, and execute it
  • Proven experience in digital marketing and online PR in an agency or consumer branding environment
  • Strong understanding the digital landscape and how it can be used to support and develop the brand Good experience and understanding of customer and market dynamics and requirements
  • Experience of digital content management
  • Familiarity with brand marketing sites
  • Excellent copywriting skills Search engine experience, including the ability to generate inbound links from the intenet

Licensure, Certifications, and Clearances:

  • Act 34

UPMC is an Equal Opportunity Employer/Disability/Veteran

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Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct

Security Alert

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If you suspect you have been a victim of a fraudulent UPMC job offer, please report the attempt using this form.