Job Description

Job Title: Senior Director, Consumer Innovation
Job ID: 672422
Status: Full-Time
Regular/Temporary: Management
Shift: Day Job
Facility: UPMC Health Plan
Department: Consumer Innovation
Location: 600 Grant St, Pittsburgh PA 15219


UPMC is actively seeking a full time Senior Director of Consumer Innovation.  This will be a Monday through Friday daylight role located in Pittsburgh, Pa.  This individual should have a strong background in management as well as the ability to design and deliver on product development. 

The Director of Consumer Innovation uses expertise in the fields of business strategy, product development, technology, human behavior, and design to develop health care products and business models that create value for customers and profit for UPMC Health Plan, from initial opportunity evaluation through to production deployment.  They will be under the general direction of the department Vice President, the Senior Director, Consumer Innovation will: Oversee areas of Experience Design, User Experience and Digital Innovation. Define and develop overall project objectives, scope and work plan and reviews and confirms with our internal clients. Recognize and anticipate scope and other project issues and communicates to internal client and project team as well as takes appropriate measures. Identify key business issues, leverage solutions from dependent and related projects and generate new perspectives, frameworks or innovations that enable problem resolution. Systematically assess and then convey pros and cons of alternative solutions to complex, sophisticated, and sensitive issues and achieve consensus on direction/approach. Anticipate and define barriers to change with internal clients; devises plans to address change barriers and ensure acceptance of the change process. Dynamically lead presentations/work sessions to positively influence decisions and perceptions. Manage in ambiguous situations with minimal directions, and builds, directs and supports motivated and talented teams. In the context of larger projects, supervises project managers. Develop a strong working relationship with the Executive Director, Product Innovation, to support critical business strategies, and go to Market plans across all Health Plan new Product launches.


  • Collaborate closely across disciplines with leads from multiple departments inside of UPMC Health Plan for project work as needed.
  • Engage with UPMC Hospital System and UPMC Research leaders to develop a collaborative lab to develop and prototype cross-functional innovative ideas related to health care business models and health care delivery.
  • Generate innovative ideas that are strategically sound and challenge the status quo.
  • Lead customer ethnographic research studies to develop qualitative customer insights to compliment data analysis.
  • Lead the creation of streamline, visually appealing and creative materials to clearly articulate an expanded value proposition for UPMC Health Plan offerings.
  • Lead the development of new creative materials (presentations, workshops, prototyping labs) to help establish UPMC Health Plan as an innovative partner and change agent with customers.
  • Leverage expertise to assist in the transformation of UPMC Health Plan product offerings from commoditized feature-based products to broadly valued, experience-based consumer products.
  • Maintain expertise in current thinking in the fields of Business Strategy, Health Care Process and Technologies, Consumer Technology and Design Strategy. Make recommendations to senior management based on emerging trends and case studies of success in these disciplines in both related and non-related industries.
  • Manage a large number of responsibilities in the face of competing priorities.
  • Manage multi-disciplinary internal teams for ad hoc projects including but not limited to business analysts, engineers, statisticians, sales reps, account reps, and health care experts.
  • Recommend enhancements to the commercial product development process that better enable the Health Plan to create true consumer products.
  • Recruit, train, mentor, & direct staff in development and execution of the Consumer Innovation department goals. Create a meaningful framework for measuring performance.


  • Bachelors degree in Business, Mathematics, statics, health care, management, or related field
  • Masters degree required in Business, Health Care, Design or related field
  • Minimum of eight years of experience in management consulting, business development, project management, design strategy, or a related field.
  • Minimum of five years of experience in managing technology development or technology-intensive projects required
  • Experience in health care insurance or health care industry preferred
  • Excellent computer skills required, including Access, Excel, Microsoft Project, and other pertinent computer software packages.
  • Strong management, problem solving, organizational, and communication skills (oral and written) are required.
  • Demonstrated expertise combining data analytics with qualitative customer research to create actionable insights.
  • Ability to collaborate with internal and external partners at all levels to create consensus, resolve project issues, and produce deliverables or exceptional quality.
  • Professional experience with enterprise software and internet technologies required.
  • Demonstrated track record of success in both strategic and operational roles in high performance, entrepreneurial organizations.
  • This position requires excellent Project Management skills along with effective planning and organizational skills.
  • This person must have the ability to perform planning for large initiatives/projects, managing all tasks required to providing services to meet client and business needs within budget and targeted deadlines.

    Licensure, Certifications, and Clearances:
    UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $0 to $0

Union Position: No

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