Job Description

Job Title: Campaign Marketing Manager - Commercial Business Marketing
Job ID: 668526
Status: Full-Time
Regular/Temporary: Regular
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219



The Campaign Marketing Manager – Commercial Business Marketing is responsible for planning and executing integrated marketing campaigns that support sales and retention goals and build brand recognition. Campaign managers will collaborate with colleagues from sales, marketing & communications, health & productivity, third-party affiliates and other lines of business to oversee campaigns that meet goals and objectives. The campaign manager will develop a tactical plan based on the marketing strategy. They will develop campaigns focused on attracting new B2B customers to  UPMC Health Plan and retaining existing customers. The primary responsibilities of this campaign manager will be focused on developing, executing and monitoring campaign planning, implementation, and evaluation processes. Campaign managers will engage with creative services and other channel managers for distribution. End to end ownership of Commercial Business multi-channel marketing campaigns will be managed by the Campaign Marketing Manager. Additionally, they will monitor the success of each campaign and leverage findings to improve future campaign development.

  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.


  • Bachelor's degree in marketing, public relations, business or related field. 
  • Three to five years of marketing, marketing communications or public relations experience, preferable within an agency setting. 
  • Excellent verbal and written communication skills. 
  • Knowledge of healthcare market.
  • Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget. 
  • Proven experience and demonstrable results in execution and measuring marketing campaigns. 
  • Able to build consensus among various internal and works well as team member.
  • Self starter; able to work independently with minimal direction.
  • Online/social marketing knowledge a plus.
  • Demonstrated experience in handling multiple projects with competing deadlines is preferred.

Licensure, Certifications, and Clearances:
UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $22.60 to $39.11

Union Position: No

Apply Current Employee?


At UPMC, our shared goal is to create a cohesive, positive, experience for our employees, patients, health plan members, and community. If you too are driven by these values, you may be a great fit at UPMC!


UPMC provides a total rewards package that can help you achieve the goals you have for your career and your personal life. Whether you want to learn a new skill through a training course, reach personal health and wellness targets, become more involved in your community, or follow a career path that provides you with the right experience to be successful, UPMC can help you get to where you want to be.


Now more than ever, YOU can help us shape our communities and UPMC into a better place for everyone to work, study, play, and thrive.

Learn more about working here and check out our policies and recent updates.

UPMC Ranked #17 Best Places for Women & Diverse Managers in 2018

Talent Network