Job Description

Job Title: Digital Marketing Analyst
Job ID: 680501
Status: Full-Time
Regular/Temporary: Regular
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219


As a member of the marketing analytic team, The Digital Analyst, will help maximize sales and profitability of the digital group by supporting strategic analyses and providing business intelligence to the Marketing teams for all LOBs. This position will set the web analytics implementation roadmap and build supporting infrastructure to better integrate various tools and automate operational reporting, including: Web Analytics (Google Analytics, Google Ad-words) Transactional data and information Email reporting, third party web traffic monitoring services, consumer feedback data, social media data.

  • Create business unit-specific dashboards to drive business decisions based on KPI's of digital media and traditional media campaigns
  • Develop rigorous analyses based on campaign and strategic KPI's evaluate key business issues and drivers, build business cases and frame recommendations actionable insights.
  • Identify traffic trends for improving site conversion
  • Lead analyses and recommendations of various consumer strategic initiatives and projects.
  • Partner with digital team to provide help architect and implement digital analytics solution for all web properties
  • Partner with leadership team on key strategic projects to drive improved business growth
  • Support implementation of digital analytics on new digital tools and properties
  • Work to help achieve cross-device and cross channel attribution in reporting dashboards
  • Work with digital media marketing team to devise, conduct a/b and other test plans, analyze results and suggest opportunities for improvement.


  • Bachelor's degree in Mathematics, Statistics, Business, Computer Science or related disciplines (MBA/MS a plus).
  • Four years of marketing experience, at least two years working with web analytics required.
  • Advanced Certification in Google Analytics Preferred.
  • Understanding of advanced tracking techniques such as event tracking and cross-domain tracking.
  • Familiarity and experience with website front-end programing languages (HTML, CSS, JavaScript).
  • Extensive website analytics and testing structure/reporting experience a must. 
  • Deep understanding of data analytics tools, trends and industry. Consumer-oriented industry experience in ecommerce and periodical publishing.  
  • Deep and demonstrated understanding of e-commerce and website behavior.
  • Deep and demonstrated understanding of database Knowledge of Social platforms (Facebook, Twitter, LinkedIn, Google, DoubleClick) and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy.  
  • Understanding of mobile platforms and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy.  
  • Excellent project management skills to build and execute project plans with clearly defined deliverables, timelines, and ownerships. 
  • Provide prompt and timely update with progress, issues, and risk mitigations. 
  • Healthcare experience preferred but not required, consumer / retail / technology /Insurance experience preferred.

Licensure, Certifications, and Clearances:
UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $26.64 to $44.88

Union Position: No

At UPMC, our shared goal is to create a cohesive, positive, experience for our employees, patients, health plan members, and community. If you too are driven by these values, you may be a great fit at UPMC!


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