Job Description

Job Title: Sr. Data Science Analyst
Job ID: 709361
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219

Description

Purpose:
Reporting to the Director of Marketing Analytics, the Sr. Data Science Analyst will lead the analysis of business product campaigns and their performance. As a member of the marketing analytics team, the Sr. Data Science Analyst works closely with a cross functional team to develop strategies to target the most profitable prospects, to retain valuable customers, and to promote desirable customer behaviors.

 

Additionally, The Sr. Data Science Analyst will utilize advanced analytical techniques to increase understanding of effectiveness/ROI of all marketing efforts.

Responsibilities:

  • Analyze customer behaviors and patterns; Develop customer engagement strategies.
  • Conduct clusters and profiles analysis of prospects and customers for product design and marketing strategies.
  • Data extraction, design of attribution, measure relevant marketing outcomes to be used in measurement of marketing campaigns / products vs. objectives and industry benchmarks.
  • Develop and implement test designs, champion and challengers for marketing programs.
  • Develop and maintain working relationships with internal Health Plan departments, and external contacts as appropriate.
  • Develop predictive models for customer acquisition using advanced statistical techniques and tools to target the most profitable prospects for direct mail, telemarketing campaigns, other future channels.
  • Engage in model deployment, model performance tracking and MIS, and validation.
  • Utilize large volume of internal and external data sources in model development and statistical analysis. Identify data sources, develop data queries, and conduct data exploration and data mining.

Qualifications

  • MS or PhD in Statistics, Mathematics, Economic or related disciplines.
  • In-depth and extensive knowledge of statistical techniques, tools, and modeling applications including the following, but not limited to, regressions, cluster analysis, factor analysis, and survival analysis.
  • At least 4 years working experience in model development and analytics in areas such as Direct Marketing, Database Marketing, Customer Acquisition and Population Health Management.
  • Have strong model development disciplines: model approach, transparency, interpretation, implementation, documentations, and compliance management. Superior analytical, research and problem-solving skills.
  • Proficient in SQL and R Excellent skill in automation to increase efficiency in model development and deployment
  • Excellent project management skills to build and execute project plans with clearly defined deliverables, timelines, and ownerships.
  • Provide prompt and timely update with progress, issues, and risk mitigations. Ability to translate between the business and technical communities.
  • Effective communication and presentation skills Expert in MS Suite (Excel, PowerPoint, Word).
  • Effective communication skills: both verbal and written
  • Healthcare experience preferred but not required, consumer / retail / technology /Insurance experience preferred

    Licensure, Certifications, and Clearances:
    UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $30.89 to $52.76

Union Position: No

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