Job Description

Job Title: Campaign Marketing Manager
Job ID: 725966
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219

Description

UPMC Health Plan is hiring a Campaign Marketing Manager for its downtown Pittsburgh location at the U.S. Steel Tower. The Campaign Marketing Manager is responsible for planning and executing integrated marketing campaigns that support sales goals, enhance member experience and satisfaction, and build brand recognition. Campaign Marketing Managers will collaborate with colleagues within marketing & communications, health & productivity, third-party affiliaties and other lines of business to oversee campaigns that meet goals and objectives. The campaign manager will develop a tactical plan based on the marketing strategy that educates, engages, and retains members. They will develop campaigns focused on education and engaging new members-both for UPMC Health Plan and other lines of business-on benefit plan designs, new member outreach, health & wellness engagement activity, closing gaps in care, and update in utilization of tools and technologies. The primary responsibilities of this position will be focused on coordinating, executing and monitoring campaign planning, implementation, and evaluation processes. Campaign Marketing Managers will engage with creative services and other channel managers for distribution.

Responsibilities:

  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Collaborate with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Create and execute strategic tactical marketing plans that engage, educate and retain members, drive demand, and support revenue and business goals.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.

Qualifications

  • Bachelor’s degree in marketing, public relations, business or related field.
  • 3 - 5 years of marketing, marketing communications or public relations experience, preferably within an agency setting.
  • Excellent verbal and written communication skills.
  • Knowledge of healthcare market.
  • Results oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget.
  • Proven experience and demonstrable results in execution and measuring marketing campaigns.
  • Able to build consensus among various internal stakeholders and works well as team member
  • Self-starter; able to work independently with minimal direction
  • Online/social marketing knowledge a plus

    Licensure, Certifications, and Clearances:
    UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $22.60 to $39.11

Union Position: No

At UPMC, our shared goal is to create a cohesive, positive, experience for our employees, patients, health plan members, and community. If you too are driven by these values, you may be a great fit at UPMC!

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