Job Description

Job Title: Digital Designer
Job ID: 736430
Status: Full-Time
Regular/Temporary: Regular
Shift: Day Job
Facility: UPMC Health Plan
Department: Marketing Communications
Location: 600 Grant St, Pittsburgh PA 15219


UPMC Health Plan has an exciting opportunity for a Digital Designer in its downtown Pittsburgh location at the U.S. Steel Tower.


The Digital Designer utilizes artistic, analytical, and technical skills to design art, direct, and manage the production of intermediate and advanced graphic materials such as public microsites, landing pages, social media assets and other digital needs. This position will interact with design and editorial staff, division directors, clients, vendors, and other UPMC faculty and staff to produce high quality products that meet project objectives.


Through web design and user experience best practices, this role will support maintenance of existing and creation of new public web properties for the UPMC Insurance Services Division. Commitment to the user, a passion for technology and design, and a knowledge of changing digital and device trends to create effective online experiences will be characteristics of a strong candidate.


In addition, the Digital Designer leads the design staff in all technology matters specific to design and provides technology training to other designers as needed on the implementation of new technologies. He/she will also function as the key intermediary between technology and design. Responsibilities include keeping current with technology and software to ensure timely updates, and problem-solving technology issues in coordination with other technology staff.


  • Ability to interact with IT for quality assurance experience and debugging.
  • Apply current campaign standards to visuals on web and other digital channels.
  • Collaborate with interdepartmental workgroups to establish a comprehensive digital design system and an icon library.
  • Create visual narratives for marketing and social media campaigns.
  • Curate photography used on the web, portals, and social media.
  • Design and develop microsites for targeted marketing campaigns and external clients.
  • Design landing pages and components to integrate with existing web grids.
  • Incorporate Human Centered Design methods into Digital team sessions and lead departmental sub-groups in Human Centered design exercises/workshops.
  • Liaison with Consumer Innovation, Marketing Communications, and IT to establish cohesive digital practices.
  • Prototype user experience improvements for web interactions and make recommendations for optimal experience.
  • Update existing web content with visual modernization, inclusive design for accessibility, and to improve technical SEO standards.



  • Five (5) years of experience.
  • B.A. degree in Graphic Design.
  • Knowledge of and experience in using computer graphics and electronic imaging hardware and software to perform basic and complex graphic design and production functions required.
  • Well-rounded portfolio of actual projects that demonstrate design and production abilities required.
  • Excellent interpersonal and organizational skills required.
  • Full vision capabilities; Knowledge of working with CMS systems such as WordPress required, Adobe Creative Cloud software suite, including InDesign, Photoshop, Illustrator, and related tools.
  • Email automation software, online template automation applications Digital Asset Management applications.
  • Stock photo portal applications and photo library software variable-data design tools.
  • Cloud technologies as they relate to design or file storage and transfer preferred.
  • Skills: Knowledge of accessibility standards including Section 508 and WCAG best practices Fluency with code and markup language: CSS, HTML, and JavaScript Familiarity with web design prototyping and project management tools: InVision, Sketch, Zeplin, VSTS Web portal for linking design with ID card vendors FTP file transfer protocol Workflow software as it relates to design.

    Licensure, Certifications, and Clearances:
    UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $24.27 to $41.99 / hour

Union Position: No

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