Job Description

Job Title: Senior Product Manager- Medicare & SNP Product
Job ID: 80950780
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: UPMC Health Plan
Department: Medicare & SNP Product
Location: 600 Grant St, Pittsburgh PA 15219

Description

Purpose:
UPMC Health Plan is seeking a Senior Product Manager to support its Medicare & SNP Product Team!

This role will develop strategies to create and/or acquire new products, services and capabilities to meet market opportunities and further differentiate our existing product suite. Manage the product throughout the product lifecycle, gathering and prioritizing product requirements, defining the product vision and working closely with sales, marketing and operations to ensure revenue and customer satisfaction goals are met and we are delivering winning products. Create and deliver a holistic, integrated, customer experience across multi-channel product, solution and service programs that will exceed expectations. Research and keeping up-to-date on regulations and policies relevant to product design. The person will report to the Director of Medicare Product.

Responsibilities:
  • Develop and design product offerings that excels in member acquisition and retention that is aligned with
  • Support strategies to develop new product or services to meet emerging market opportunities and further differentiate our existing product suite.
    • Understand the impact and create opportunities based on the federal and state health reform legislation and regulations including compliance
    • Provide leadership to ensure execution on all segment strategies.
    • Lead qualitative and quantitative research projects in support of target audience creative and message development.
    • Provide input to marketing on the design marketing tests including messaging, creative, channel, design and targeting.
    • Participate in membership communications planning
    • Be able to clearly articulate the value proposition and brand promise of the products to guide the development of all marketing materials.
    • Strategically assist in the design and delivery of a holistic consistent customer experience.
    • Work with the product analytics team to assess key market factors, including competitive landscape, consumer insights and unmet customer needs as input to innovative products, services and programs to meet the unique needs of targeted buyer subgroups.
    • Ensure that the product and marketing efforts support the company's overall strategy and goals.
    • Understand key macro trends, environmental forces and UPMC strengths and weaknesses and assess their impact to the project.
    • Be an expert with respect to the competition.
    Align to market segment needs.
    • Effectively communicate concepts, design rationale and findings to the organization.
    • Direct product, market and customer research to qualify program development ideas and quantify business opportunity.
    • Solve complex problems and develop innovative solutions.
    • Work internally with our channel leaders to provide product training and product consultation to ensure a value sales approach is achieved.

Qualifications

  • B.S. Degree required, Masters or MBA preferred
  • Minimum three (3) years experience in health insurance or related business field 
  • Three (3) years of management experience required, Project Management or product implementation management will be considered.
  • Medicare Experience preferred
  • Computer skills with proficiency in Microsoft Office, including: Outlook, Work, Excel and Access as well as Internet Explorer
  • Self- starter with ability to deal with ambiguity and to adapt and embrace change
  • Exhibit cross functional leadership effectiveness in development and troubleshooting requirements to support large and customized offerings
  • Strong interpersonal and organizational skills 
  • Excellent written and verbal communication skills
  • Creative thinker and problem solver ability to come up with new ideas and messaging concepts that meet current and future business objectives
  • Proven ability to drive results, lead cross-functional teams, influence others and foster collaboration

Licensure, Certifications, and Clearances:

UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities

Salary Range: $39.48 to $68.17 / hour

Union Position: No

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