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Job Description

Job Title: Manager, Marketing Communications
Job ID: 627607089
Status: Full-Time
Regular/Temporary: Regular
Hours:
Shift: Day Job
Facility: Corporate Marketing
Department: Regional Marketing
Location: 600 Grant St, Pittsburgh PA 15219

Description

Purpose:
Develop and implement projects designed to educate and inform patients and visitors to UPMC. Supervise and provide production/design guidance to design staff and production staff to fulfill communications and marketing goals related to internal and external audiences. Responsible for the planning, development, production, and brand consistency of print and digital projects and other graphic materials of all levels in support of UPMC's mission and vision.

Responsibilities:
• Develop and execute marketing strategy to support hospitals/business units, clinical services and overall business goals.
• Demonstrate service-oriented behavior in interactions with clients and co-workers.
• Serve as clinical marketing/communications counselor (consultant) to internal UPMC clients.
• Collaborate on research efforts and use data to target clinical marketing efforts.
• Act as a role model for service excellence toward patients, visitors, faculty and staff.
• Monitor project budgets; handle approvals and other client relations and take responsibility for accuracy and effectiveness of information communicated.
• Develop and implement targeted marketing communication strategies for 6 or more clinical services to support the organization's enterprise-wide objectives and business goals.
• Manage the research, writing, design, budget, and production of any marketing materials.
• Develop methods to evaluate communications projects based on effectiveness and cost/benefits, and document the results.
• Implement strategic marketing communication plans for programs by managing multi-faceted projects in all applicable traditional and digital channels with the goal of maintaining and growing market share (KPIs and ROI).

Qualifications

• Bachelor's degree in Business, Marketing, Communications or a related field required. Master's with a concentration in communications or marketing preferred.
• Minimum of 5 years experience in Marketing or Communications required.
• Project Management experience required.
• Experience providing clients with strategic marketing counsel required.
• Experience in an academic medical center, hospital or health care industry is preferred.
• Proven written and verbal communication skills required.
• Ability to translate scientific/medical information to a lay person's understanding required.
• Experience and knowledge of best practices for traditional and digital marketing required.

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

Salary Range: $29.80 to $50.31 / hour

Union Position: No

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