At UPMC, we are committed to keeping our community safe and healthy as the COVID-19 pandemic unfolds. As our team continues to provide Life Changing Medicine to our patients, our recruiters will continue to fill positions throughout this time. Interviews and other processes may be modified to protect the safety of our candidates and employees. Thank you for your patience.

For more information about UPMC's response to COVID-19, please visit

Job Description

Job Title: Sr Product Manager (Consumer)
Job ID: 897382933
Status: Full-Time
Regular/Temporary: Regular
Shift: Day Job
Facility: UPMC Health Plan
Department: HealthPlaNET Product Dev
Location: 600 Grant St, Pittsburgh PA 15219


The UPMC Health Plan is hiring a full time Sr. Product Manager for our Health PlaNEt product Development team. In this role, you will develop strategies to create and/or acquire new products, services and capabilities to meet emerging market opportunities and further differentiate our existing product suite. You will create and deliver a holistic, integrated, customer experience across multi-channel product, solution and service programs that will exceed expectations. The Sr. Product Manager will manage the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision and working closely with sales, marketing and operations to ensure revenue and customer satisfaction goals are met and we are delivering winning products.

  • Understand the impact and create opportunities based on the health reform legislation on specific state opportunities.
  • Assist in leading the cultural transformation of the employees to create an environment that is customer centric.
  • Use our persona set, ideate and create contextual scenario design that will be used to drive business requirement scenarios.
  • Develop and support strategies to develop and/or acquire new product, services and capabilities to meet emerging market opportunities and further differentiate our existing product suite.
  • Provide leadership to ensure execution on all segment strategies.
  • Lead functional or segment teams or projects.
  • Develop a multiyear customer experience strategy within program assignment.
  • Participate in strategic communication planning for all D2C initiatives.
  • Lead qualitative and quantitative research projects in support of target audience creative and message development.
  • Provide input to marketing on the design marketing tests including messaging, creative, channel, design and targeting.
  • Understand current product and service offerings and develop appropriate strategic changes to better manage the product for profitable growth.
  • Be able to clearly articulate the value proposition and brand promise of the segment in order to define and guide the development of all marketing materials.
  • Strategically assist in the design and delivery of a holistic consistent customer experience.
  • Assess key market factors, including competitive landscape, consumer insights and unmet customer needs as input to innovative products, services and programs to meet the unique needs of targeted buyer subgroups.
  • Ensure that the product and marketing efforts support the company's overall strategy and goals.
  • Understand key macro trends, environmental forces and UPMC strengths and weaknesses and assess their impact to the project.
  • Define the product strategy and roadmap for the segments.
  • Be an expert with respect to the competition.
  • Be able to clearly articulate the value proposition and brand promise of the various products and segments.
  • Capture all requirements and incorporate into a seamless customer experience. Align to market segment needs.
  • Manage the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision and working closely with stakeholders teams to deliver winning products.
  • Effectively communicate concepts, design rationale and findings to the organization.
  • Direct product, market and customer research to qualify program development ideas and quantify business opportunity.
  • Solve complex problems and develop innovative solutions.
  • Develop, lead and implement the segments comprehensive, multi-channel marketing plan.
  • Work internally with our channel leaders to provide product training and product consultation to ensure a value sales approach is achieved.


  • Bachelor's of Science degree required. 
  • Masters or MBA preferred.
  • Three years experience in health insurance or related business field
  • Three years of management experience required, Project Management or product implementation management will be considered.
  • Computer skills with proficiency in Microsoft Office, including: Outlook, Work, Excel and Access as well as Internet Explorer.
  • Self- starter with ability to deal with ambiguity and to adapt and embrace changeExhibit cross functional leadership effectiveness in development and troubleshooting requirements to support large and customized offerings.
  • Strong interpersonal and organizational skills.
  • Excellent written and verbal communication skills.
  • Creative thinker and problem solver ability to come up with new ideas and messaging concepts that meet current and future business objectives.
  • Proven ability to drive results, lead cross-functional teams, influence others and foster collaboration

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

Salary Range: $40.27 to $69.53 / hour

Union Position: No

Apply Current Employee?


At UPMC, our shared goal is to create a cohesive, positive, experience for our employees, patients, health plan members, and community. If you too are driven by these values, you may be a great fit at UPMC!


UPMC provides a total rewards package that can help you achieve the goals you have for your career and your personal life. Whether you want to learn a new skill through a training course, reach personal health and wellness targets, become more involved in your community, or follow a career path that provides you with the right experience to be successful, UPMC can help you get to where you want to be.


Now more than ever, YOU can help us shape our communities and UPMC into a better place for everyone to work, study, play, and thrive.

Learn more about working here and check out our policies and recent updates.

UPMC Health Plan Named Best Places to Work for LGBTQ Equality in 2020

UPMC Ranked #1 Best Places for Women and Diverse Managers in 2019

Talent Network