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Campaign Marketing Manager

  • Job ID: 641192158
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $24.05 to $41.60 / hour

Description

UPMC Health Plan is seeking a Campaign Marketing Manager to oversee the creation and execution of business-to-business marketing campaigns in support of the WorkPartners line of business.  The ideal candidate will have a strong B2B marketing background with supplemental writing or design skills.  A project management skillset is valuable with experience managing a project’s full scope with multiple stakeholders.  SEO experience is not required but is preferred.

The Campaign Marketing Manager is responsible for planning and executing integrated marketing campaigns that support sales goals, enhance member experience and satisfaction, and build brand recognition. Campaign managers will collaborate with colleagues within marketing & communications, health & productivity, third-party affiliates, and other lines of business to oversee campaigns that meet goals and objectives. The campaign manager will develop a tactical plan based on the marketing strategy that educates, engages, and retains members. They will develop campaigns focused on education and engaging new members-both for UPMC Health Plan and other lines of business-on benefit plan designs, new member outreach, health & wellness engagement activity, closing gaps in care, and update in the utilization of tools and technologies. The primary responsibilities of this campaign manager will be focused on coordinating, executing, and monitoring campaign planning, implementation, and evaluation processes. Campaign managers will engage with creative services and other channel managers for distribution.

The Marketing Communications Department is based in the US Steel Tower in downtown Pittsburgh.

Responsibilities:

  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI, and make recommendations on changes needed.
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Collaborating with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Provide feedback and data analytics to support and enhance market strategy and direction
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Create and execute strategic tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field.
  • 3 - 5 years of marketing, marketing communications or public relations experience, preferable within an agency setting.
  • Excellent verbal and written communication skills.
  • Knowledge of healthcare market.
  • Results-oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget.
  • Proven experience and demonstrable results in execution and measuring marketing campaigns. Able to build consensus among various internal and works well as team member.
  • Project management experience preferred.
  • Self-starter; able to work independently with minimal direction.
  • Online/social marketing knowledge a plus

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life &emdash; because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct