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Marketing Analyst - Senior

  • Job ID: 697104248
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $28.33 to $47.73 / hour

Description

UPMC Health Plan is seeking a Senior Marketing Analyst to provide leadership and support to the development and delivery of strategic data-driven marketing solutions and intelligence to effectively and efficiently aggregate, analyze and synthesize data across campaigns, leads, opportunities, accounts, and contacts to obtain reliable marketing analytics and customer insights while identifying opportunities to optimize channel effectiveness and improve ROI.

The Marketing Analytics Senior Analyst must use their knowledge and expert understanding of demand generation data derived from numerous sources to meet business objectives by applying expertise in marketing automation, sales automation, and data integration/warehousing to develop, deliver, and manage workflows and data quality that powers traditional and digital marketing initiatives. These functions must be done while also weighing the practical considerations and potential barriers that need to be overcome to successfully implement new programs and process

Responsibilities:

  • Analyze marketing campaign data requirements to determine appropriate data inputs and outputs
  • Work closely with Marketing Campaign Managers/Strategy Managers and other data experts across the enterprise (including IT) to assist in campaign execution to meet business goals.
  • Support colleagues within Marketing and other functional areas of the business to rapidly apply your subject matter expertise to help us expedite elimination of manual processes wherever possible in favor of direct integrations and complete full automation between systems.
  • Assist in developing new, and maintaining existing market automation and intelligence platform(s) and models to drive better analytics and reporting capabilities
  • Develop baseline metrics with which to compare relative success of marketing campaigns.
  • Leverages and integrates disparate data sources including external third-party and internal data (member/employer/provider) sources.
  • Strong understanding of all facets of the analytics process (strategy, tracking, reporting, analysis, actionable recommendations).
  • Performs analyses and/or makes recommendations concerning marketing, engagement, and customer experience strategy and tactics.
  • Developing subject matter expert (SME) level understandings of campaign data sources, processes, systems, data standards, and data integration methods used to support the extraction, transformation, and loading (ETL) functions across various marketing systems and platforms.
  • Support marketing and engagement campaign-related activities from inception to implementation including defining targeting efforts and calculating ROI.
  • Identify, evaluate and share views on competitive marketing campaign tactics.
  • Identify key drivers of campaign success and use this knowledge to optimize audience segmentation and channel utilization.
  • Perform additional ad hoc analysis as needed and other related duties as assigned.
  • Presents findings and recommendations to executives and other key internal stakeholders.

 

Qualifications

  • BS/BA degree in Business Administration, Marketing or equivalent required.
  • Four years of experience in marketing, preferably analysis, market research, or related analytical experience required.
  • Experience in health care insurance or insurance industry preferred, but those with relevant experience in other industries are considered.
  • Advanced process efficiency skills with extensive knowledge in MS Excel and SQL, experience with statistical programming language (e.g. R, SAS, SPSS) a plus.
  • Experience with marketing communication campaign automation tools and data integration a plus (e.g. Unica, SalesForce)
  • Ability to manage and prioritize multiple tasks and projects, and forge strong interpersonal relationships within and outside the department.
  • Excellent planning, communication, documentation, organizational, analytical, and problem-solving abilities.
  • Demonstrate a high degree of professionalism, enthusiasm, initiative, and a pro-active mindset on a daily basis.
  • Strong communication and critical thinking skills with demonstrated ability to synthesize data into actionable information.
  • Ability to work in a fast-paced environment is critical.
  • Experience working with minimal direction, with a keen ability to leverage business-sense to guide decision making.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct