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   Current UPMC employees must apply in HR Direct

Manager, Digital Marketing Analytics

  • Job ID: 830918130
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Marketing
  • Department: Digital Marketing
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $30.17 to $50.94 / hour

Description

The Manager of Digital Marketing Analytics manages the integration of digital marketing analytics into decision-making processes in Corporate Marketing at UPMC.  This Manager opportunity will work at our US Steel Tower and have work from home flexibility.

The Manager will develop, implement, and evolve a digital marketing analytics strategy that focuses on discovering key insights for online improvements. The Manager of Digital Marketing Analytics reports to the Senior Manager Digital Marketing Analytics.  Tiis role will work with the Senior Manager of Digital Marketing Analytics: defining the Digital Marketing Analytics Strategy and Omni-Channel Digital Analytics strategy.  As well as assisting in managing the implementation and evolution of the Digital Marketing Analytics Strategy and Omni-Channel Digital Analytics Strategy.  The Manager will provide digital marketing analytics expertise and best practices to inform strategy development and overall business decisions.  The role will also manage the day to day core insights/trends of our digital marketing programs to help guide website and/or campaign optimization efforts.

Are you ready to take the next step in your Marketing career?  If so, take a look today and apply!

Responsibilities:

 

  • Provide dashboards, reporting, analyses and actionable optimization recommendations
  • Organize and present web analytics data using Adobe Analytics, Domo, Google Analytics and appropriate statistical analysis programs
  • Work with UPMC digital strategy to support ongoing client needs, including development of custom profiles and reporting and troubleshooting analytics tracking issues
  • Contribute to landing page optimization based on actionable data from analysis and testing
  • Complete ROI analysis for online marketing vehicles, campaigns, and content. Identify areas of opportunity to further improve campaign outcomes for UPMC initiatives. Provide insights and recommendations, based on web data, to support continuous improvement of these programs
  • Provide ad hoc reports and analysis to quantify the impact of online marketing campaigns, content, tools
  • Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and tagging implementations on the site
  • Provide training to members of the digital team on Analytics basics
  • Continual knowledge (research) of market and industry and sharing knowledge with Web Team and clients
  • Provide industry data and trends to marketing management
  • Track and report performance on all web marketing activities and keep senior management apprised of status and accomplishments
  • Work closely with Web Team and Development Team in estimation, planning activities and QA

 

Qualifications

  • Bachelor's degree in Business, Mathematics, Statistics, Marketing, Communications or related field from an institution accredited by an accrediting agency recognized by the US Department of Education
  • Fluent in the Adobe Analytics platform with experience creating standard, custom, workspace and ad hoc reporting
  • At least five years in an analytical role in digital/social media or business intelligence and prefer one year in a supervisory management position with a direct report or reports
  • Knowledge of social media analytics tools (Facebook insights, Twitter, Pinterest, Instagram, etc.)
  • Knowledge of SEO, SEM and PPC strategies and their measurement
  • Prefer knowledge of Sitecore, SharePoint and WordPress content management systems
  • Basic understanding of advanced tracking techniques such as event tracking and cross-domain tracking
  • Knowledge of creating custom tracking URLs using UTM tagging parameters
  • Knowledge of Google and Adobe tag management tools
  • Ability to read and interpret HTML and JavaScript Understanding of marketing, media, user experience (UX), and customer segmentation principles, best practices and analytical approaches
  • Knowledge and ability to apply digital marketing analytics results to the practical considerations of day-to-day marketing and operational business challenges
  • Proven experience with analyzing and identifying the strengths and weaknesses of options and exercising critical thinking, problem solving, and judgment skills
  • Proven track record of project management and successful project completions
  • Proven record of multi-tasking and ability to handle a high-pressure environment with significant timeline pressures
  • Ability to identify the need for alerts to inform business and IT users of problems with the website using available tools Excellent written, verbal and data visualization skills with experience creating professional, client-ready documents.
  • Attention to detailCan work effectively both independently and as a member of a cr


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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   Current UPMC employees must apply in HR Direct