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Digital Product Manager I

  • Job ID: 853656156
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $25.81 to $44.67 / hour


UPMC Health Plan is hiring a full-time Digital Product Manager to support the Marketing Communications Department for its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position.

At UPMC Health Plan, consumer innovation isn't just a description of what we do. We live where health and wellness meet design and technology, where success means human-centered solutions. The Consumer Innovation group is building a collaborative, cross-disciplinary team that isn't afraid of the challenges or the complexity of health care. We are product and project managers, interaction and visual designers, experience designers, usability researchers, and information architects. Working on a range of products, tools and services, you'll have an opportunity to touch the lives of over 2 million UPMC Health Plan members. Join us in redefining what a health insurance company can be.UPMC Health Plan is hiring a Digital Product Manager I to collaborate with creative, technical, and business partners to lead the design, implementation, and evolution of the digital properties (portals, apps, and third-party tools) that make our insurance products understandable and usable for our members while meeting revenue and customer satisfaction goals.


  • Coordinates day-to-day management with marketing strategists and campaign managers to ensure digital channel updates are consistent with overarching strategy and campaigns. 
  • Conducts ongoing content audit with campaign managers to ensure accuracy of digital properties
  • Serves as platform expert for podcasts, webinars and live digital events, including (but not limited to) YouTube Live, Squadcast, WebEx, Panopto. 
  • Serve as subject matter expert for digital event best practices, strive to master established formats and innovate formats as time goes on
  • Contributes strategic input for digital events channels to be delivered as part of overall digital strategy recommendation
  • Provide consultation as to usage of digital event channel according to audience and desired campaign KPIs
  • Monitors and participates in recording sessions 
  • Manages schedules, including pre-production, day of production and handoff for post-production distribution 
  • Work with creative services team to create content that is appropriate for digital channel(s), creative, concise, tailored to the audience, and consistent with UPMC style rules and brand guidelines
  • Contribute to reporting and analysis of digital events.
  • Fully understand the line of business assigned to in order to produce digital content that is on brand and persuasive to key audience segments 
  • Communicate project status information in a timely manner to appropriate departmental parties throughout all phases of each project.
  • Ensure supporting channels, registration, email, tracking (as a few examples) are aligned
  • Demonstrate service-oriented behavior in interactions with clients and co-workers.
  • Work with marketing technology and marketing intelligence to stay ahead of industry trends and bring new learnings to digital event execution and strategies



  • Bachelor's degree in MIS, Information Technology, HCI, Business, or equivalent.
  • 1-3 Years experience in Product Management, Business Analysis, Systems Analysis, or related field.
  • Experience working with web, mobile, or other digital product development in a BA, design, PM, or development role.
  • Exposure to project management practices and principles.
  • Experience working across disciplines (IT, Marketing, Sales, etc.) and analyzing stakeholder needs.
  • Ability to apply great ideas from multiple diverse sources to find the best solution to a problem or set of problems.
  • Self-starter with ability to deal with ambiguity and to adapt and embrace change.
  • Skill with computers and mobile devices; able to use and adopt necessary software productivity products and new platforms as needed.
  • Health insurance or healthcare experience preferred.
  • Agile/Scrum exposure as a Product Owner or Scrum Master preferred.
  • Experience with multi-channel digital asset delivery preferred.
  • Analytics/data-driven background preferred.
  • Experience collaborating with diverse groups to create requirements in Job Story (JTBD) format preferred.

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct