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Database Marketing Campaign Analyst

  • Job ID: 018986353
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $25.81 to $44.67 / hour

Description

UPMC Health Plan is hiring a full-time Database Marketing Campaign Analyst to support the Marketing Communications Department in its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position.  

The Marketing Analyst will create meaningful sets of data out of large databases and perform data analysis.   The ideal candidate will be proficient in writing SQL queries.  A technical background and strong Excel skills are key for the role.

The Marketing Campaign Analyst will work closely with a cross-functional team to develop and implement test designs for marketing and operations programs and generate insight and recommendations. The Marketing Campaign Analyst must use their knowledge and expert understanding of demand generation data derived from numerous sources to meet business objectives by applying expertise in marketing automation and other digital marketing platforms.

Responsibilities:

  • Consult with the Campaign managers to confirm and finalize marketing campaign requirements.
  • Determine data sources required to meet campaign specifications.
  • Translate marketing campaign requirements into campaign targeting/selection rules.
  • Support ad hoc campaign performance analyses with Marketing team.
  • Work with the Marketing team, Email team, and Print vendors to resolve any data issues.
  • Serve as Project Lead for building rules, taxonomy, standards, segments, campaigns, and hands on user(s).
  • Finalize campaign requirements with Marketing team.
  • Receive, export, and QA any external data files.
  • Build campaigns in marketing platforms such as IBM Campaign or Salesforce Marketing Cloud, Krux DMP; etc.
  • Execute campaigns ensuring 100% error free work.
  • Troubleshoot any potential campaign issues.

Qualifications

  • Bachelor's degree in Marketing, Mathematics, Statistics, Computer Science or related disciplines.
  • 3 years of experience in database marketing, marketing analytics, data analysis and/or data mining. (Masters degree can be in lieu of 2 years of relevant experience)
  • Strong experience understanding data structures and analyzing data from a business perspective.
  • Demonstrated experience working with an automated campaign management application; (Preferred: IBM Campaign, Salesforce Marketing Cloud, data management platforms, email marketing platforms; etc.)
  • Demonstrated experience working with SQL and with extracting and manipulating large datasets for analysis purposes.
  • Demonstrated Campaign management experience working with non-technical marketing professionals.
  • Ability to translate between the business and technical communities.
  • Strong communication and presentation skills.
  • Expert in MS Suite (Excel, PowerPoint, Word).
  • Strong communication skills: both verbal and written.
  • Healthcare experience preferred but not required, consumer / retail / technology /Insurance experience preferred


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

 

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   Current UPMC employees must apply in HR Direct