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   Current UPMC employees must apply in HR Direct

Manager, Marketing Communications

  • Job ID: 108914490
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Marketing
  • Department: Regional Marketing
  • Location: 409 South Second Street, Harrisburg PA 17104
  • Union Position: No
  • Salary Range: $34.29 to $51.45 / hour

Description

UPMC is seeking a Manager, Marketing Communications in Harrisburg, PA. This role will develop and implement projects directed to educate and inform patients and visitors to UPMC. The selected candidate will supervise and provide production/design guidance to design staff and production staff, to fulfill communications and marketing goals related to internal and external audiences. The Manager, Marketing Communications is responsible for the planning, development, production, and brand consistency of internally designed print projects and other graphic materials of all levels, in support of UPMC's mission and vision. This role supports areas including orthopedics, neurology/neuroscience, urgent care, and primary care.

If you are someone who has prior marketing experience, project management experience and enjoys working with others, then apply today!

Responsibilities:

  • Develop and execute marketing strategy to support hospitals/ business units, clinical services and overall business goals.
  • Demonstrate service-oriented behavior in interactions with clients and co-workers.
  • Serve as clinical marketing/communications counselor (consultant) to internal UPMC clients.
  • Collaborate on research efforts and use data to target clinical marketing efforts.
  • Act as a role model for service excellence toward patients, visitors, faculty and staff.
  • Monitor project budgets; handle approvals and other client relations and take responsibility for accuracy and effectiveness of information communicated.
  • Develop and implement targeted marketing communication strategies for 6 or more clinical services to support the organization's enterprise-wide objectives and business goals.
  • Manage the research, writing, design budget, and production of any marketing materials.
  • Develop methods to evaluate communications projects based on effectiveness and cost/benefits, and document the results.
  • Implement strategic marketing communication plans for programs by managing multi-faceted projects in all applicable traditional and digital channels with the goal of maintaining and growing market share (KPIs and ROI).

Qualifications

  • Bachelor's degree in Business, Marketing, Communications or a related field required.
  • Master's with a concentration in Business preferred.
  • Minimum of 5 years experience in Marketing or Communications required.
  • Project Management experience required.
  • Experience providing clients with strategic marketing counsel required. 
  • Agency experience is preferred.
  • Experience in an academic medical center, hospital or health care industry is preferred.
  • Proven written and verbal communication skills required.
  • Ability to translate scientific/medical information to a lay person's understanding required.
  • Experience and knowledge of best practices for traditional and digital marketing required.


Licensure, Certifications, and Clearances:

  • Act 33
  • Act 34
  • Act 73 FBI Clearance

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct