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Campaign Strategist

  • Job ID: 125182792
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $24.05 to $41.60 / hour

Description

UPMC Health Plan is hiring a full-time Campaign Strategist to support the Marketing Communications Department for its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position.

The Campaign Strategist is responsible for planning and executing integrated marketing campaigns that support sales and retention goals, enhance member and provider experience and satisfaction and build brand recognition. The Campaign Strategist will collaborate with colleagues within marketing & communications, health & productivity, third-party affiliates, and other lines of business to oversee campaigns that meet goals and objectives. This role will develop campaign-level strategies and tactical execution plans that drive acquisition, retention, welcome campaigns, educate & engage members, employers, providers, and/or brokers. They will develop campaigns focused on provider and/or member education and engaging new members-both for UPMC Health Plan and other lines of business-on benefit plan designs, new member outreach, health & wellness engagement activity, closing gaps in care, and update in the utilization of tools and technologies. The primary responsibilities of this Campaign Strategist will be focused on developing, executing, and monitoring campaign planning, implementation, and evaluation processes. Campaign Strategists will engage with creative services and other channel managers for distribution.


Responsibilities:

  • Provide feedback and data analytics to support and enhance market strategy and direction.
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI and make recommendations on changes needed.
  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Collaborate with third-party affiliates on the development and delivery of marketing collateral & digital communications.
  • Create and execute strategic tactical campaign plans that support acquisition, sales conversion, education, member engagement and retention, drive demand, and support revenue and business goals.

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field.
  • 3 - 5 years of marketing, marketing communications or public relations experience, preferable within an agency setting.
  • Excellent verbal and written communication skills.
  • Knowledge of healthcare market.
  • Digital marketing experience preferred.
  • Results-oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget.
  • Proven experience and demonstrable results in execution and measuring marketing campaigns.
  • Ability to build consensus among various internal and works well as team member.
  • Self-starter able to work independently with minimal direction.
  • Online/social marketing knowledge.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct