COVID-19 Vaccination Information

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UPMC continues to comply with governmental guidance related to local, state, and federal COVID-19 vaccination for employment. All employees and affiliated staff of UPMC entities are considered essential health care workers and will be accountable to follow the Centers for Medicare & Medicaid Services (CMS) federal vaccine mandate. To be compliant with the federal mandate, employees must complete the approved vaccination dosage regimen currently defined by the federal government. Compliance with the federal mandate is encouraged before hire and is required after employment begins. Medical and religious exemption requests may be submitted for consideration.

For more information about UPMC’s response to COVID-19, please visit

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   Current UPMC employees must apply in HR Direct

Manager, Marketing Communications

  • Job ID: 476542655
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Marketing
  • Department: Regional Marketing
  • Location: 12400 Willowbrook Rd, Cumberland MD 21502
  • Union Position: No
  • Salary Range: $28.99 to $47.72 / hour


UPMC is seeking a Manager, Marketing Communications at UPMC Western Maryland in Cumberland. This role will be responsible for developing and implementing projects to educate and inform UPMC patients, visitors, and the greater community. The position will work with system leadership and the leadership team at UPMC Western Maryland to support strategic initiatives and to build and strengthen relationships through the communities served by UPMC Western Maryland.

Why work at UPMC?

  • At UPMC, we develop strong leaders who support and engage incredible team members. Together, we create an exceptional UPMC Experience for our co-workers and our patients.
  • A recent study showed that UPMC benefits are 20% higher in value than other health care providers in our market. UPMC offers tuition reimbursement, competitive pay, generous paid time off, and much more.
  • AWARD-WINNING WORKPLACE: Ranked #1 for Best Places to Work for Women & Diverse Managers by the 2020 Corporate Equality Index.
  • We have a rewarding career ladder to grow your career with UPMC.


  • Develop and execute marketing and targeted outreach strategy to support hospitals/ business units, clinical services and overall business goals.
  • Demonstrate service-oriented behavior in interactions with clients and co-workers.
  • Serve as clinical marketing/communications counselor (consultant) to internal UPMC clients.
  • Position will provide support for government relations including policy and advocacy, in collaboration with UPMC government relations team.
  • Collaboration with communities served by UPMC care and services throughout the area, via public and education events and relationships with business and professional organizations, such as a chamber of commerce
  • Collaborate on research efforts and use data to target clinical marketing and outreach efforts.
  • Act as a role model for service excellence toward patients, visitors, faculty and staff.
  • Monitor project budgets; handle approvals and other client relations and take responsibility for accuracy and effectiveness of information communicated.
  • Manage the research, writing, design budget, and production of communications and outreach materials.
  • Develop methods to evaluate communications projects based on effectiveness and cost/benefits, and document the results


  • Bachelor's degree in Business, Marketing, Communications or a related field required. Master's with a concentration in Business preferred.
  • Minimum of 5 years experience in Marketing or Communications required.
  • Project Management experience required.
  • Experience providing clients with strategic marketing counsel required.
  • Agency experience is preferred.
  • Experience in an academic medical center, hospital or health care industry is preferred.
  • Proven written and verbal communication skills required.
  • Ability to translate scientific/medical information to a lay person's understanding required.
  • Experience and knowledge of best practices for traditional and digital marketing required.


Licensure, Certifications, and Clearances:

  • Act 34


UPMC is an Equal Opportunity Employer/Disability/Veteran

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At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct