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UPMC continues to comply with governmental guidance related to local, state, and federal COVID-19 vaccination for employment. All employees and affiliated staff of UPMC entities are considered essential health care workers and will be accountable to follow the Centers for Medicare & Medicaid Services (CMS) federal vaccine mandate. To be compliant with the federal mandate, employees must complete the approved vaccination dosage regimen currently defined by the federal government. Compliance with the federal mandate is encouraged before hire. Medical and religious exemption requests may be submitted for consideration.

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   Current UPMC employees must apply in HR Direct

Manager, Public Relations

  • Job ID: 551246455
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Communications
  • Department: Media Relations
  • Location: 620 Howard Avenue, Altoona PA 16601
  • Union Position: No
  • Salary Range: $30.42 to $50.16 / hour


UPMC is seeking a Manager, Public Relations. This role will strategize, implement and develop Media Relations and Internal Communication plans for audiences in assigned areas. This position needs to be accessible each week to UPMC Altoona and could be located at another UPMC location in the region, such as UPMC Bedford or UPMC Somerset. There is flexibility for partial remote work, the selected candidate must be on-site at a UPMC location two to three days per week.

Why work at UPMC?

  • At UPMC, we develop strong leaders who support and engage incredible team members. Together, we create an exceptional UPMC Experience for our co-workers and our patients.
  • A recent study showed that UPMC benefits are 20% higher in value than other health care providers in our market. UPMC offers tuition reimbursement, competitive pay, generous paid time off, and much more.
  • AWARD-WINNING WORKPLACE: Ranked #1 for Best Places to Work for Women & Diverse Managers by the 2020 Corporate Equality Index.
  • We have a rewarding career ladder to grow your career with UPMC.



  • Represent the department as needed at various internal and external meetings/events.
  • Conceptualize, research, write and edit material for various hospital and system publications, channels, and informational pieces.
  • Establish and maintain relationships with representatives of various media outlets.
  • Coordinate interviews with hospital representatives and various media outlets.
  • Cover or coordinate coverage of hospital events for publication in internal and external media.
  • Conceive, develop, and deliver to a mass audience stories of public interest through various media outlets proactively via news releases or personal contact.
  • Coordinate photo shoots with contracted photographers for hospital publications and special projects. Use computer and desktop publishing to design brochures.
  • Manage the research, writing, design and production of materials.
  • Handle approvals and other client relations and take responsibility for accuracy and effectiveness of information communicated.
  • Prepare strategies to achieve communications goals.
  • Work collaboratively with colleagues in other departments.
  • Media Relations duties:
    • Appropriately prioritize beat areas for media coverage to meet organizational goals.
    • Coordinate with pertinent scientific and professional organizations to promote assigned areas.
    • Create, execute, and evaluate media strategies for assigned areas.
    • Cultivate and maintain strong, credible relationships with all appropriate regional, national and international media.
    • Manage media crises in assigned areas.
    • Seek professional development opportunities.
    • Work collaboratively with colleagues.
  • Internal Communications duties:
    • Develop and implement targeted communication strategies to support the organization's objectives.
    • Serve as a strategic communications counselor (consultant) to internal UPMC clients.
    • Implement communications plans for programs by managing multi-faceted locally targeted and systemwide projects.
    • Develop methods to evaluate communications projects based on effectiveness and cost/benefits, and document the results.
    • Adhere to all department processes as established for editing content, submitting to publications, supporting intranet governance and other processes as outlined by department leadership.
    • Edit and/or write copy appropriate for the audience and the channel publications, letters, advertisements, audio/visual presentations, speeches and other communication programs.
    • Independently advise internal clients.


  • Undergraduate degree in Public Relations, Communications, Journalism, English, Health Sciences or related field required.  Master's degree preferred.
  • 5 + years of experience in media relations, journalism, communications or related field required.
  • Project management experience required.
  • Experience providing clients with strategic counsel required.
  • Experience in an academic medical center, hospital or health care industry is preferred.
  • Excellent written and verbal communications skills required.
  • Ability to translate scientific/medical information to a lay person's understanding.
  • Sound news judgment and track record of identifying and promoting stories of interest to regional, national and international media.

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct