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Marketing Operations Technology Lead

  • Job ID: 442067433
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $26.58 to $46.02 / hour

Description

UPMC Health Plan is hiring a full-time Marketing Operations Technology Lead to support the Marketing Communications Department for its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position. This is a hybrid role, with some remote/work-from-home privileges.

The Marketing Operations Technology Lead will be responsible for the day-to-day operations of various marketing platforms, platform reporting, and managing projects to meet business goals. This position will work as a liaison between IT support staff, marketing staff, and staff from different lines of business around marketing platforms. This role should be well versed in concepts such as platform integration, Application Programing Interfaces (APIs), data quality, and workflow processes. The ideal candidate has a passion for software solutions and likes to solve problems for business users. This position reports to Sr. Manager, Marketing Operations and Technology.

Responsibilities:

  • Perform a business analyst function to evaluate marketing software and platforms that fill the gap for various business needs.
  • Develop efficient data structures, inputs, and processes for Marketing platforms owned and implemented by Marketing Operations, including the upstream and downstream effects of data format changes.
  • Perform the configuration and testing of audience journey, tracking for CTA's between communication tactics & various systems that support campaign analysis, dynamic content, reporting, and personalization.
  • Be the first line of support for marketing platform issues, and coordinate with internal and external support staff only when needed.
  • Document processes and maintain platform information in the Marketing Knowledgebase as the primary contact in Marketing Operations for all platforms.
  • Keep record of permission differences for staff who create or revoke user accounts in various Marketing platforms.
  • Maintain platform utilization statistics and reporting to assist with implementation strategies for increased use of these systems by marketing staff.
  • Be aware of vendor platform upgrades and how they impact the department, including writing the department communications about these changes and providing support to staff when needed.
  • Work as a liaison between internal departments and vendors to implement cross-departmental marketing platforms and develop operational processes with marketing project management and operations staff.
  • Act as the subject matter expert on API documentation & platform data elements across all marketing platforms during implementation projects, or for departmental reporting and analytics needs.
  • Support the other team members from the Marketing Operations and Marketing Administration teams as needed, including project management efforts, operational reporting requests, marketing automation, channel readiness, and operations leadership.
  • Lead or assist on the communication between IT and Marketing staff for issue resolution of different severity, through access to the IT Department ticketing systems.
  • Manage aspects of various marketing platforms including vendor relationships, administrative functions, process improvements, user account permissions, reporting, and assist in championing the use of these platforms in the department.
  • Manage ad-hoc projects for marketing platforms such as integration into our portals, single sign on functionality, and system updates.

Qualifications

  • BA/BS in Business Administration, Marketing, Information Technology or related, with a proper understanding of platform use in large corporations & departments.
  • Minimum 3+ years supporting automation, system deployment, or technical integration between platforms.
  • Experience in Salesforce, Workfront or other marketing techologies preferred.
  • Knowledge of the evaluation processes for platform selection, and experience writing business requirements.
  • Knowledge of the data used in operations reporting, the various functions of different IT roles, and the general marketing system landscape. 
  • Ability to take business processes and align them to software processes and capabilities.
  • Must be able to document project and task work appropriately, and present information clearly for different audiences.
  • Must be structured, organized, proactive, and able to work independently with little direction.
  • Experience with managing support calls with vendor support staff and making configuration changes in software systems as needed.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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   Current UPMC employees must apply in HR Direct