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Associate Marketing Campaign Strategist

  • Job ID: 514198051
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $22.56 to $38.96 / hour

Description

UPMC Health Plan is hiring a full-time Associate Campaign Strategist to support the Marketing Communications Department for its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position. This is a hybrid role, with some remote/work-from-home privileges.

The Associate Campaign Strategist is involved in the planning and execution of integrated consumer-facing marketing campaigns that support sales goals, enhance Health Plan member experience and satisfaction, and build brand recognition. This role will collaborate with UPMC Health Plan clients and internal teams to help create campaigns that meet client goals and objectives. The Associate Campaign Strategist will assist with the development of campaign-level strategies and tactical execution plans that drive acquisition, welcome campaigns, educate & engage members, and employers. They will assist with developing campaigns focused on acquisition, retention, member education and engaging new members-both for UPMC Health Plan and other lines of business-on benefit plan designs, new member outreach, health & wellness engagement activity, closing gaps in care, and update in utilization of tools and technologies. The primary responsibilities of the Associate Campaign Strategist will be coordinating, executing, and monitoring campaign planning, campaign implementation, and campaign evaluation/analytics. The Associate Campaign Strategist will engage with creative services and other channel managers as needed.

This is a client-facing position that will require relationship management with external stakeholders.  The ability to work well with cross-functional teams, simultaneously manage multiple project timelines, work autonomously, and move fluidly between responsibilities is critical to performing successfully in this role.  The ideal candidate will have prior experience managing marketing campaigns and projects and proficiency in project management software such as Workfront, Basecamp or Asana.


Responsibilities:

  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Ensure coordination among constituents throughout the course of the campaign.
  • Assist with the identification and details for appropriate marketing channels/tactics that achieve desired results for each campaign.
  • Collaborate with third-party affiliates on development and delivery of marketing collateral & digital communications that educate, inform, and engage members.
  • Drafting marketing strategies and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.
  • Work with the Campaign Strategist to develop and execute strategies and tactical marketing plans that engage, education and retain members, drive demand, and support revenue and business goals.

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field.
  • Minimum of 2 years of marketing, marketing communications or public relations experience.
  • Prior experience in marketing campaign project management preferred.
  • Excellent verbal and written communication skills.
  • Demonstrated success in overcoming obstacles and launching campaigns on time and on budget.
  • Experience and demonstrable results in execution and measuring marketing campaigns.
  • Online/social/digital marketing knowledge a plus.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct