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Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC continues to comply with governmental guidance related to local, state, and federal COVID-19 vaccination for employment. All employees and affiliated staff of UPMC entities are considered essential health care workers and will be accountable to follow the Centers for Medicare & Medicaid Services (CMS) federal vaccine mandate. To be compliant with the federal mandate, employees must complete the approved vaccination dosage regimen currently defined by the federal government. Compliance with the federal mandate is encouraged before hire. Medical and religious exemption requests may be submitted for consideration.

For more information about UPMC’s response to COVID-19, please visit UPMC.com/coronavirus.

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   Current UPMC employees must apply in HR Direct

Manager, Digital Marketing Analytics

  • Job ID: 793389327
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: Corporate Marketing
  • Department: Digital Marketing
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $33.86 to $57.80 / hour

Description

The Manager of Digital Marketing Analytics manages the integration of digital marketing analytics into decision-making processes in Corporate Marketing at UPMC. This includes developing, implementing, and evolving a digital marketing analytics strategy that focuses on discovering key insights for online improvements. The Manager of Digital Marketing Analytics reports to the Senior Manager Digital Marketing Analytics. Working with the Senior Manager of Digital Marketing Analytics this role will:

  • Define the Digital Marketing Analytics Strategy and Omni-Channel Digital Analytics strategy
  • Assisting in managing the implementation and evolution of the Digital Marketing Analytics Strategy and Omni-Channel Digital Analytics Strategy.
  • Providing digital marketing analytics expertise and best practices to inform strategy development and overall business decisions
  • Manage the day-to-day core insights/trends of our digital marketing programs to help guide website and/or campaign optimization efforts

 

Why work at UPMC?

  • At UPMC, we develop strong leaders who support and engage incredible team members. Together, we create an exceptional UPMC Experience for our co-workers and our patients.
  • A recent study showed that UPMC benefits are 20% higher in value than other health care providers in our market. UPMC offers tuition reimbursement, competitive pay, generous paid time off, and much more.
  • AWARD-WINNING WORKPLACE: Ranked #1 for Best Places to Work for Women & Diverse Managers by the 2020 Corporate Equality Index.
  • We have a rewarding career ladder to grow your career with UPMC.

 

Responsibilities:

  • Provide dashboards, reporting, analyses and actionable optimization recommendations
  • Organize and present web analytics data using Adobe Analytics, Domo, Google Analytics and appropriate statistical analysis programs
  • Work with UPMC digital strategy to support ongoing client needs, including development of custom profiles and reporting and troubleshooting analytics tracking issues
  • Contribute to landing page optimization based on actionable data from analysis and testing
  • Complete ROI analysis for online marketing vehicles, campaigns, and content. Identify areas of opportunity to further improve campaign outcomes for UPMC initiatives. Provide insights and recommendations, based on web data, to support continuous improvement of these programs
  • Provide ad hoc reports and analysis to quantify the impact of online marketing campaigns, content, tools
  • Collaborate with external data partners, agencies, and vendors to assist with data collection, reporting, and tagging implementations on the site
  • Provide training to members of the digital team on Analytics basics
  • Continual knowledge (research) of market and industry and sharing knowledge with Web Team and clients
  • Provide industry data and trends to marketing management
  • Track and report performance on all web marketing activities and keep senior management apprised of status and accomplishments
  • Work closely with Web Team and Development Team in estimation, planning activities and QA

Qualifications

  • Bachelor's degree in Business, Mathematics, Statistics, Marketing, Communications or related field
  • Fluent in the Google Analytics platform with experience creating standard, custom, workspace and ad hoc reporting
  • At least five (5) years in an analytical role in digital/social media or business intelligence and prefer one (1) year in a supervisory management position with a direct report or reports
  • Knowledge of social media analytics tools (Facebook insights, Twitter, Pinterest, Instagram, etc.)
  • Knowledge of SEO, SEM and PPC strategies and their measurement
  • Prefer knowledge of Sitecore and WordPress content management systems
  • Basic understanding of advanced tracking techniques such as event tracking and cross-domain tracking Knowledge of creating custom tracking URLs using UTM tagging parameters
  • Knowledge of Google tag management tools Ability to read and interpret HTML and JavaScript Understanding of marketing, media, user experience (UX), and customer segmentation principles, best practices and analytical approaches
  • Knowledge and ability to apply digital marketing analytics results to the practical considerations of day-to-day marketing and operational business challenges
  • Proven experience with analyzing and identifying the strengths and weaknesses of options and exercising critical thinking, problem solving, and judgment skills
  • Proven track record of project management and successful project completions Proven record of multi-tasking and ability to handle a high-pressure environment with significant timeline pressures
  • Ability to identify the need for alerts to inform business and IT users of problems with the website using available tools Excellent written, verbal and data visualization skills with experience creating professional, client-ready documents. Attention to detail
  • Can work effectively both independently and as a member of a team

    Licensure, Certifications, and Clearances:

    UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct