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UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit UPMC.com/coronavirus.

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   Current UPMC employees must apply in HR Direct

Senior Director, External Communications & Engagement

Description

Purpose:
Reporting to the AVP, Public Relations & Government Relations, with dotted line reporting to the Chief Research and Translation Officer of the Center for High-Value Health Care, this position is responsible for developing, leading, and managing a dynamic, division-wide thought leadership strategy, working in coordination with Marketing, Public Relations, Policy, and Government to critical external stakeholders. Partially through launching and operating the ISD Editorial Board, the Senior Director will confer with subject matter experts and key opinion leaders from across the Division to produce timely, relevant, unique content and communications on broad health care topics with the goal of engaging and informing a diverse range of strategic audiences, including (but not limited to): providers, researchers, policymakers, employer groups, UPMC employees, trade associations, healthcare influencers and community organizations. The position will also align clinical and policy-based messaging across functions and tactical communications channels to support business objectives, elevate the Division's public presence, and connect with key audiences at the national, state, and local levels.

Responsibilities:

  • Strategy Development & Coordination: Create and manage internal Editorial Board to shape messaging priorities, internal processes and resource allocation needs for successfully implementation of external communications strategy and content development and deployment.
  • Oversee division-wide thought leadership strategy that aligns communications channels (Marketing, Center, PR, GR/IR, Internal) to disseminate content on clinical and programmatic innovations and research around defining IDFS value proposition themes (wellness and prevention; complex, chronic, and behavioral health; value-based care; social determinants; and digital health):
  • Acts as the primary point of contact in thought leadership discussions and creative ideation with subject matter experts and ISD functions such as pharmacy, network, clinical, sales, product, and marketing teams.
  • Expands communications to include non-traditional marketing audiences including employees, researchers, media/analysts, trade associations, national and local industry experts, community organizations, and policymakers.
  • Ensure that editorial and communications calendars are aligned with business strategy to optimize and amplify messaging in the market.
  • Develop integrated communications and content strategies, in coordination with channel owners, that are powered by proprietary, original content including, but not limited to: byline articles, opinion/perspective pieces, sales collateral, blog posts, infographics, videos, and podcasts. Identify and cultivate opportunities for external executive visibility through conferences, panels and other platforms on prioritized policy and clinical/insurance topics.
  • Collaborate with GR and Policy/Center for Regulatory Affairs to develop external communications strategy and content to support IDFS policy positions and advocacy strategies. Support the Public Relations team by providing potential stories for pitching, background and talking points for media interviews (where appropriate), and coordination and preparation for industry or leadership level events and presentations.
  • Content Creation / Execution (50%) Ensure that all assets are adherent to brand standards by consulting with Marketing creative (brand positioning, design, copy).
  • Works in coordination with creative to develop Insurance Services Division brand.
  • Responsible for arranging proofreading/editing, and review for all thought leadership content development deliverables from initial conception to final release.
  • Monitors and adheres to all legal, regulatory, and brand requirements, including control/quality records.
  • Oversees cross-functional marketing & communications teams as needed for campaign or project-specific content development.
  • Position Specific Responsibilities:
    • Strategy Development and Planning (includes data, audience segmentation and market intel).
    • Editorial Planning: in-house, as well as trade/business publications. Digital Marketing: social media, blogs, videos and podcasts.
    • Public Relations: experience working with journalists and media outlets at a national level, as well as identifying speaking engagements.
    • Technology Management
    • Collaboration & Coordination: experience in matrixed organization facilitating written and verbal reviews and approvals.

 

Qualifications

  • MA in business or health-related field and 5 years of experience in health care marketing and research/other communications OR PhD in a health-related field and 2 years of experience in health care marketing and research/other communications.
  • Familiarity with national health care trends including alternative payment models, value-based care, pharmacy, behavioral health, digital health, and social determinants.
  • Knowledge of marketing tactics (broad, print, digital) and best practices for content creation.
  • Experience in developing integrated, multi-channel campaigns to reach specific audiences, with an emphasis on data-driven iteration and learning.
  • Person must demonstrate a high degree of professionalism, enthusiasm, and initiative daily.
  • Demonstrated ability to work collaboratively and independently.
  • Strong organizational, communication, and writing skills.
  • Ability to accommodate a high volume of work, manage competing demands, set appropriate priorities, and effectively meet multiple deadlines.
  • Proven track record of leadership and interpersonal skills.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

 

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   Current UPMC employees must apply in HR Direct