COVID-19 Vaccination Information

Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit

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   Current UPMC employees must apply in HR Direct

Marketing Campaign Strategist Lead (Remote)

  • Job ID: 152268418
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: Work From Home
  • Union Position: No
  • Salary Range: $29.18 to $49.16 / hour


Are you a marketing professional interested in taking the next step in your career? The Marketing Campaign Strategist Lead is an excellent position for candidates who are enthusiastic about using their campaign management skills to make a difference in the world of health care! Our fast-paced environment makes the UPMC Health Plan’s Marketing and Communications Department an exciting and dynamic place to work for results-oriented and driven self-starters. Join our team today!

The Marketing Campaign Strategist Lead is responsible for leading high-priority strategic efforts that directly affect member welcome materials, as well as digital tools and technology engagement! Additionally, the Marketing Campaign Strategist Lead is also responsible for managing a Marketing Coordinator on the team. 

In addition to developing and executing strategic marketing campaigns, the Marketing Campaign Strategist Lead must be able to multi-task, work well with internal clients and departments, and maintain relationships with external vendors. The ideal candidate for this position will have previous experience with multi-channel campaigns (print, direct mail, SMS, email, etc.), and will be able to interpret current and future business needs, assess member and market response to health plan and competitor initiatives, improve process and cost-efficiency, and provide strategic input across all strategies and campaigns. 

This role can be fully remote!


  • Provide strategic input across marketing strategies based on competitive analysis and market research.
  • Provide strategic direction for marketing activities that promote the member value proposition.
  • Maintain relationships and ensure strategic success with external vendors.
  • Maintain compliance with federal and state regulations.
  • Lead the development and implementation of strategic marketing campaigns that support member welcome and digital tools and technology engagement.
  • Identifying opportunities to streamline processes, increase productivity, and improve cost-efficiency across marketing campaigns and tactics.
  • Evaluate performance of each strategy and provide continuous recommendations for how to further support goals.
  • Ensure strategic alignment between the departmental goals and the development of marketing campaigns and messages.
  • Collaborate across various departments to assess member engagement opportunities that coincide with health plan products programs and services.


  • Bachelor's Degree required.
  • MBA preferred.
  • 5-7 years of experience with marketing campaign development and marketing materials development.
  • Ability to interpret CMS marketing instructions, marketing reports, and analyses to take appropriate actions and make problem-solving decisions pertaining to marketing.
  • Demonstrated success collaborating between business units and identifying marketing needs/opportunities.
  • Demonstrated success executing marketing campaigns.
  • Excellent writing, editing, proofreading, and research skills.
  • Excellent oral communication, presentation, and interpersonal skills.
  • Ability to manage multiple projects and campaigns and meet strict deadlines.
  • Ability to manage a staff of one or more.
  • Ability to support and build relationships with many departments and external vendors.
  • Ability to streamline processes and identify opportunities to increase efficiency internally and with other business units/vendors.
  • Excellent organizational and analytical skills.
  • Ability to multi-task and work within a team environment.
  • Ability to work with senior management.

Licensure, Certifications, and Clearances:

  • Act 34

UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct

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If you suspect you have been a victim of a fraudulent UPMC job offer, please report the attempt using this form.