COVID-19 Vaccination Information

Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit

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   Current UPMC employees must apply in HR Direct

Digital Content Specialist

  • Job ID: 244747174
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $20 to $33.22 / hour


Are you a marketing professional interested in building a rewarding career? This is an excellent position for talented candidates who are enthusiastic about using their social media skills to make a difference in the world of health care. Our fast-paced environment makes the Digital Tech Services team in the UPMC Health Plan an exciting place to work for results-oriented and driven self-starters. Join our team today!

The Digital Content Specialist coordinates and develops digital content for social media channels such as Facebook, LinkedIn, Twitter, Pinterest, and TikTok. Social media content created to attract and engage both internal and external audiences in support of UPMC Insurance Services Division public digital properties and strategic digital campaigns. This role will support audience devdevelopment of social media followers, community engagement in working with customer service, and coordinating editorial calendars for organic and paid social content according to approved digital marketing strategies. Professional social media management experience with fluent knowledge of organic and paid versions of each platforms, social media analytics and content creation best practices are vital to this role.   


  • Coordinates day-to-day management with marketing strategists and campaign managers to ensure social media channel updates are consistent with overarching strategy and campaigns. 
  • Partner with campaign managers to ensure accuracy of content on social media properties
  • Create and maintain editorial content calendars for digital channels
  • Contributes creative ideas on how to leverage digital media to help optimize and achieve UPMC ISD’s business objectives.
  • Monitors social accounts and follows approved community engagement process to respond to interactions when needed
  • Work with digital writer and digital designer to create content that is appropriate for digital channel(s), creative, concise, tailored to the audience, and consistent with UPMC style rules and UPMC Health Plan brand guidelines
  • Support creation of LinkedIn content for B2B acquisition and engagement and thought leadership 
  • Support creation of TikTok content for awareness and member engagement 
  • Contribute to reporting and analysis of digital marketing campaigns.
  • Fully understand the line of business assigned to in order to produce digital content that is on brand and persuasive to key audience segments 
  • Partner with stakeholders like Product, Sales, and Campaign to deliver functional requirements, content documents, front end mockups, timeline expectations and prioritization list to ensure smooth workflows and project realization 
  • QA test digital media to ensure content accuracy, full functionality and user experience that matches mockup designs 
  • Assess digital strategy requests from a web perspective and recommend enhancements or landing page additions to support key initiatives 
  • Ensure web and social links and blog articles have appropriate tracking parameters according to data dictionary, tools used: Google Analytics, UTM Builder, and
  • Collaborate with SMEs on blog content for several lines of business 
  • Apply SEO best practices and related content management techniques to website content. Partner with Search Engine Specialist to implement SEO content checklist and benchmark performance  
  • Interact with clients and colleagues effectively to obtain material for and approval of projects. 
  • Communicate project status information in a timely manner to appropriate departmental parties throughout all phases of each project.


  • Bachelor's degree in Marketing, Marketing Technology, Advertising, Journalism, Communications, Web Development, Digital Marketing, or Search Marketing.
  • 2-5 years of experience producing Web, managing an online presence via social media, email, or digital content management in a corporate communications position or a related field such as website development, journalism, marketing/advertising or health sciences.
  • Familiarity with content management systems, website design principles, and content-related search engine optimization (SEO) best practices required.
  • Google Analytics Certification preferred.
  • Experience with a professional grade email platform like IBM, Silver Pop, Exact TargetMailChimp, or Constant Contact preferred.
  • Knowledge of social media management and listening platforms a plus.
  • Site maintenance tool experience such as Siteimprove a plus.
  • Experience with Microsoft Office SharePoint Server (MOSS) preferred.
  • Excellent collaboration, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills.
  • Willingness to learn new platforms

Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct