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Remote Marketing Campaign Strategist

  • Job ID: 248860649
  • Status: Full-Time
  • Regular/Temporary: Regular
  • Hours:
  • Shift: Day Job
  • Facility: UPMC Health Plan
  • Department: Marketing Communications
  • Location: 600 Grant St, Pittsburgh PA 15219
  • Union Position: No
  • Salary Range: $24.78 to $42.84 / hour

Description

UPMC Health Plan is hiring a full-time Campaign Strategist to support the Marketing Communications Department for its downtown Pittsburgh location at the US Steel Tower. This is a Monday through Friday daylight position. The selected candidate can work remotely.

The Campaign Strategist is responsible for planning and executing integrated marketing campaigns that support clinical and business goals for the Medicare and SNP lines of business, enhance Medicare member experience and satisfaction, and build brand recognition. The Campaign Strategist will collaborate with colleagues within marketing & communications, health management, clinical affairs, product management, and other lines of business to oversee campaigns that meet goals and objectives. This role will develop campaign-level strategies and tactical execution plans that welcome, educate, and engage Medicare members. The Campaign Strategist will manage campaigns focused on member onboarding experience, digital tools and technologies, access to health care, wellness, and more. The primary responsibilities of this Campaign Strategist will be focused on developing, executing, and monitoring campaign planning, implementation, and evaluation processes. The Campaign Strategist will engage with creative services and other channel managers for distribution.


Responsibilities:

  • Provide feedback and data analytics to support and enhance market strategy and direction.
  • Unify market strategy recommendations and implementation plans into a cohesive creative brief that internal marketing and/or external creative resources can execute against.
  • Continually monitor and analyze campaigns through a global marketing database and CRM system to maximize ROI and make recommendations on changes needed.
  • Build and manage campaign calendar and deliverables along the marketing value chain of attract, convert, welcome, engage and retain.
  • Coordinate campaign deadlines and resource requirements of writing, creative services, and communications governance.
  • Ensure coordination and clear communication among constituents throughout the course of the campaign.
  • Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness.
  • Collaborate with third-party affiliates on development and delivery of marketing collateral & digital communications .
  • Create and execute strategic tactical campaign plans that support acquisition, sales conversion, education, member engagement and retention, drive demand, and support revenue and business goals.

 

Qualifications

  • Bachelor's degree in marketing, public relations, business or related field.
  • 3 - 5 years of marketing, marketing communications or public relations experience, preferable within an agency setting.
  • Excellent verbal and written communication skills.
  • Knowledge of healthcare market.
  • Results-oriented: demonstrated success in overcoming obstacles and launching campaigns on time and on budget.
  • Proven experience and demonstrable results in execution and measuring marketing campaigns.
  • Ability to build consensus among various internal and works well as team member.
  • Self-starter: ability to work independently with minimal direction.
  • Online/social marketing knowledge.


Licensure, Certifications, and Clearances:

UPMC is an Equal Opportunity Employer/Disability/Veteran

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   Current UPMC employees must apply in HR Direct