COVID-19 Vaccination Information

Across UPMC, our guiding principle is to always prioritize the safety of our employees, patients, and members. UPMC believes that vaccination is important, helps protect all, and advocates that everyone who can be vaccinated should be vaccinated.

UPMC complies with all governmental requirements related to local, state, and federal COVID-19 vaccination for employment. The Jan. 13 Supreme Court of the United States decision that the Centers for Medicare & Medicaid Services federal COVID-19 vaccine mandate will move forward requires UPMC to ensure employees either get vaccinated or receive a requested medical or religious exemption.

If you are not yet vaccinated, we urge you to get a vaccine now. You can schedule your COVID-19 vaccination through UPMC or visit a non-UPMC provider or UPMC Urgent Care location.

Proof of vaccination is not required upon hire; however, employees will be responsible for ensuring post-hire compliance by getting vaccinated or requesting a medical or religious exemption.

For more information about UPMC’s response to COVID-19, please visit UPMC.com/coronavirus.

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   Current UPMC employees must apply in HR Direct

Digital Content Specialist

Description

UPMC Magee-Womens Hospital is seeking a Full-time Digital Content Specialist to support the 8901 - 8901 MWRIF Marketing/Communications department!

This position will work Monday – Friday day shift. Hours are subject to change based on business needs.


The digital content specialist coordinates and develops digital content for online channels like web, email, and/or social media. Digital content designed to attract and engage both internal and external audiences in support of UPMC Insurance Services Division public digital properties and strategic digital campaigns. This role is critical to the maintenance and overall site health of our public websites, social media platforms, email outreach as we develop strategic thinking, best in class user-centered digital media to engage prospects, members, and clients as new strategic marketing campaigns are launched. This role may partners closely with a variety of collaborators and stakeholders, from front end designers and IT developers, to internal clients, the specialist will need to align resources and timing to ensure all assets are produced according to strategy, on a clearly communicated timeline, tested and validated, and launched into the marketplace. The specialist will bring the voice of the user to the table and understand digital content best practices.

Responsibilities:

  • Contribute to reporting and analysis of digital marketing campaigns.
  • Coordinates day-to-day management with marketing strategists and campaign managers to ensure digital channel updates are consistent with overarching strategy and campaigns.
  • Demonstrate service-oriented behavior in interactions with clients and co-workers.
  • Complete projects on time and within budget.
  • Conducts ongoing content audit with campaign managers to ensure accuracy of digital properties
  • Apply SEO best practices and related content management techniques to website content. Partner with Search Engine Specialist to implement SEO content checklist and benchmark performance
  • Ensure web properties such as public sites, landing pages and blogs are accurate, indexed as appropriate, tracked in Google Analytics, and on target for upgrades as needed
  • Interact with clients and colleagues effectively to obtain material for and approval of projects.
  • Assess digital strategy requests from a web perspective and recommend enhancements or landing page additions to support key initiatives
  • Contributes creative ideas on how to leverage digital media to help optimize and achieve UPMC ISD's business objectives.
  • Monitors up and downtime of sites, social channels, and email platform for errors like broken links, misspellings and works to resolve rapidly, as they occur
  • Meet all regulatory requirements such as 508 compliance for web readability, 1557 web language functionality, CAN-SPAM email communication requirements and all internal privacy requirements
  • Handle multiple tasks simultaneously and prioritize projects appropriately.
  • Proofread and edit copy for other Marketing, Communications, and Strategic Planning division staff in conformity with UPMC style rules.
  • Manage projects of varying levels of complexity and sophistication.
  • Fully understand the line of business assigned to in order to produce digital content that is on brand and persuasive to key audience segments
  • Work with digital writer and digital designer to create content that is appropriate for digital channel(s), creative, concise, tailored to the audience, and consistent with UPMC style rules.
  • QA test digital media to ensure content accuracy, full functionality and user experience that matches mockup designs
  • Create and maintain editorial content calendars for digital channel(s)
  • Partner with stakeholders like IT, Product, Sales, and Campaign to deliver functional requirements, content documents, front end mockups, timeline expectations and prioritization list to ensure smooth workflows and project realization
  • Communicate project status information in a timely manner to appropriate departmental parties throughout all phases of each project.

 

Qualifications

 

  • Bachelor's degree in Marketing, Marketing Technology, Advertising, Journalism, communications, Web development, digital marketing, search marketing
  • 2-5 years of experience producing Web, managing an online presence via social media, email or digital content management in a corporate communications position or related field such as website development, journalism, marketing/advertising or health sciences
  • Familiarity with content management systems, website design principles, and content-related search engine optimization (SEO) best practices required
  • Google Analytics Certification preferred
  • Experience with a professional-grade email platform like IBM, Silver Pop, Exact TargetMailChimp, or Constant Contact preferred
  • Knowledge of social media management and listening platforms a plus
  • Site maintenance tool experience such as Siteimprove a plus
  • Experience with Microsoft Office SharePoint Server (MOSS) preferred
  • Excellent collaboration, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills
  • Willingness to learn new platforms
     

Licensure, Certifications, and Clearances:

  • Act 34

UPMC is an equal opportunity employer. Minority/Females/Veterans/Individuals with Disabilities.

Individuals hired into this role must comply with UPMC’s COVID vaccination requirements upon beginning employment with UPMC. Refer to the COVID-19 Vaccination Information section at the top of this page to learn more.

Total Rewards

More than just competitive pay and benefits, UPMC’s Total Rewards package cares for you in all areas of life — because we believe that you’re at your best when receiving the support you need: professional, personal, financial, and more.

Our Values

At UPMC, we’re driven by shared values that guide our work and keep us accountable to one another. Our Values of Quality & Safety, Dignity & Respect, Caring & Listening, Responsibility & Integrity, Excellence & Innovation play a vital role in creating a cohesive, positive experience for our employees, patients, health plan members, and community. Ready to join us? Apply today.

   Current UPMC employees must apply in HR Direct

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