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Digital and Web Strategist

Job ID: 621049295
Status: Full-Time
Regular/Temporary: Regular
Shift: Day Job
Facility: UPMC Children's Hospital of Pittsburgh
Department: Corp Communications
Location: Pittsburgh, PA
Union Position: No
Salary Range: $ 23.24-40.13 USD


This position will be primarily responsible for the design and management of the UPMC Children’s Hospital Foundation's online presence and digital fundraising initiatives inclusive of: email marketing, donation forms, peer-to-peer (P2P) website and main website, along with the Foundation's Raiser's Edge and RE NXT donor database integration. Ensure the Foundation's website is a functional, convenient, and effective information source for donors, potential donors, and Foundation stakeholders. Working within the marketing and communications team, this position will provide a broad range of web support services for the Foundation including web and email design, template creation, HTML5 coding and troubleshooting, and CSS3 and JavaScript frameworks maintenance. Additional responsibilities include evaluation and strategy for the Foundation's continued web and digital presence, leading discussions for future opportunities for growth, improvement, and advancement.


  • Maintaining individual accountability for security controls and measures, actively protecting sensitive, classified, and confidential information
  • Serving as liaison between the foundation and the hospital?s information technology department
  • Developing policies and procedures and managing the implementation and ongoing activities related to integrated transaction processing between online donations, member profile updates, events, event payment/registration with the foundation donor database
  • Establishing and maintaining a user-friendly platform for P2P community fundraising
  • Working with the direct response marketing team to develop systems and practices related to direct response marketing campaigns
  • Working on the marketing and communications team on digital design and user experience best practices, maintaining style standards and corporate branding across all digital communications platforms
  • Working independently and with the Foundation?s external web vendor on web development, troubleshooting, problem analysis, debugging, and resolution of system issues
  • Managing the foundation?s internal digital capabilities and staying current with emerging technologies and trends, making recommendations for how these technologies could be used to enhance organizational web and digital infrastructure
  • Strategizing the best digital solutions for current and future fundraising initiatives and for the Foundation as a whole
  • Day-to-day web and email maintenance, including but not limited to:o Maintaining and creating donation formso Maintaining and creating campaign and event pageso Building and sending an average of 15-20 emails per montho Web and email customization
  • Other duties as assigned



  • Bachelor of Arts degree or technical school degree in web design
  • 2+ years of relevant experience in website development and maintenance in utilizing HTML5, CSS3, and JavaScript frameworks
  • Proficient in Windows operating system and Adobe Creative Suite
  • Knowledge and/or experience with nonprofit-oriented online fundraising platforms such as Classy, Kimbia, Network for Good, etc. required.
  • Experience with BlackBaud products, including NetCommunity, Luminate TeamRaiser, and Raiser's Edge preferred.Interest in marketing, communications, and establishing and maintaining the Foundation's brand.
  • Strong understanding of SEO principles and ensuring that site will adhere to them
  • Ability to work independently and as a team player, managing multiple projects simultaneously
  • Ability to be entrusted with personal and confidential information and make ethical decisions while being sensitive to the nature of pediatric health care

Licensure, Certifications, and Clearances:

  • Act 31 Child Abuse Reporting with renewal
  • Act 33 with renewal
  • Act 34 with renewal
  • Act 73 FBI Clearance with renewal

UPMC is an Equal Opportunity Employer/Disability/Veteran

COVID-19 Vaccine Information : Individuals hired into certain roles must comply with UPMC’s COVID vaccination requirements upon beginning employment. Learn more here.


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