Marketing Strategist, Expert – Health Plan

Are you an expert in marketing strategy with excellent project management skills? Are you looking for an opportunity that offers professional development and career growth? If so, UPMC has an exciting opportunity for a full-time Marketing Strategist to join our Marketing Communications team! In this role, you will build an annual marketing strategy that would include direct marketing, email, print, and digital. If this sounds like a great fit for you, we invite you to apply today! 

The Marketing Strategy Expert is responsible for leading high-priority strategic efforts that directly affect member acquisition, engagement, education, retention and/or provider communications. In addition to developing and executing strategic marketing activities/campaigns/tactics, the Marketing Strategy Expert must be able to multi-task, work well with internal clients and departments, maintain relationships with external vendors, interpret current and future business needs, assess member, provider and market response to health plan and competitor initiatives, improve process and cost-efficiency, and provide strategic input across all strategies and campaigns. All of this must align with and support goals and objectives. This role is intended to serve as a subject matter expert relative to area(s) covered. The Marketing Strategy Expert is an individual contributor and does not manage staff. 

This is a full time position working Monday through Friday daylight hours and will be a remote position.

Responsibilities:

• Provide strategic input across marketing strategies based on competitive analysis and market research.
• Provide strategic direction for marketing activities that promote the member value proposition and retention efforts.
• Maintain relationships and ensure strategic success with external vendors.
• Maintain compliance with federal and state regulations.
• Lead the development and implementation of strategic marketing campaigns that support retention and engagement efforts.
• Identify opportunities to streamline processes, increase productivity, and improve cost-efficiency across marketing campaigns and tactics.
• Evaluate performance of each strategy, identify opportunities for enhancement/refinement, and provide continuous recommendations for how to further support retention goals
• Ensure strategic alignment between the departmental goals and the development of marketing campaigns and messages.
• Collaborate across various departments to assess member engagement opportunities that coincide with specific line of business/functional area programs and services.